Do they still do the thing in the lead up to the game where you can vote for a special trick play that the coaches will throw in for each team? I remember them doing it before and thought it was a nice little addition. I don't mind the Pro Bowl as a bit of fun, especially if they open the playbooks up.
I think it's a good idea to have it in the week before the Super Bowl as well. People tended to ignore it when it came afterwards and now it just gives you a bit of football while you're waiting for the two weeks to pass between the conference championships and the Super Bowl.