Just over the bridge is Urmston, Flixton, Davyhulme, Sale. I worked these areas for years after Salford moved to the new stadium and never did you see any advertisement for Salford, nothing in the schools, nothing in the local papers, it's an area prime for rugby league to be promoted. I took a colleague who lives in Urmston to a match at Salford and they loved it, so much so they are now season ticket holders along with her two sons and husband, so it can work. Salford definately need to speculate to accumulate.