They need to bring back the enhancement talent. The guys who are just glorified jobbers.
With them on the roster, there's no need to job out guys like Ziggler because you can have those guys getting beaten every week and by extension you make guys like Ziggler look stronger. You also don't have people bored by the same matches on PPV's every bloody month. It seems WWE doesn't seem to understand that people won't buy what they can get for free and if they've been giving the match away for the last 3 weeks on TV why would anyone pay money to see it again on a PPV?
I know a lot of people want the attitude era back, but while Linda is trying to buy her way into the US senate WWE programming will remain as banal and inoffensive as it currently is.