I think Kooga's designers are getting a hard time here. As a designer myself I'd imagine their design process is similar to the one I'd go through with clients. They'll be given a brief which they will have adhered to. They'll present their ideas to IL and Simon Collinson who'll then give them feedback and they'll come up with a finalised design together. Kooga haven't signed this kit off, the club have. It's the clubs design not Kooga's.
It looks like the club have asked for a break in tradition. I have no problem with this idea at all. The design that
the club has gone for isn't to everyone's taste unfortunately.
At the end of the day people will buy a polo for £20 or a retro shirt for £30 rather than a new shirt for £45.
The club would do well to get some more retro shirts in stock sooner rather than later. If I can get them turned around in 6 weeks then I'm sure the club can get a few hundred sorted for the new year.