IF we own the stadium the 1st thing is to bring in an experienced business manager who could use the existing facilities to generate income.
Utilise the lounges, function rooms etc etc 5.6,7 days a week (being optimistic)
Get Rigalettos full every night, its always been busy whenever we have been.
Organise Stadium tours for the schools, get the schools involved, end of term leaving etc.
Get them to put their school christmas shows on in the South Stand bar and Marquee.
Sell, the club to the area.
Put the right people in there and it could work, but throwing money at it just won't, it needs a lot of thought and careful planning.
This is more cost effective than terracing IMO.