To be honest I don't think the billionaire (probably) that is Simon Cowell will exactly struggle to make more money here as simply by creating a race for number one will inspire loads of X Factor fans who were "maybe" gonna buy that single to definitely do so as they want it to beat Rage, meaning the X Factor single will sell more copies than it would have normally whether it gets to number one or not.
We have got the first race for Christmas number one in this country for years now though and doesn't it feel just a little bit like old times, with a healthy dose of punk rock rebellious spirit thrown in for good measure. I've bought the Rage track because I want it to win. Simon Cowell is irrelevant.
This is the first time in a decade I've been interested in the race for Christmas number one and I'm enjoying it so whether it ultimately proves successful or not this campaign has achieved something and got people talking.