They would prefer more big cities to become involved in RL (I'm not saying that the clubs start at SL,Championship level). As they believe this will increase revenue, open up more sponsorship deals. And hopefully increase crowd levels with a bigger target audience.(although I'm not sure that's the case other than a few games). To spread the gosspil .This was said in an interview with Nigel Woods in League Weekly.
Whigh is why I asked which league, because other than Toronto, pretty much every expansion clubs that has started in league 1 has either folded, or been forced to move to a different location. And ALL have/are struggling.