It will stop when the powers that be decide to stop putting sticking plasters over gaping wounds and take a bit of responsibility for the enormous botch-job of our vital transition phase leaving us spiraling towards a total disaster.
Recruitment has been disastrous (though recently getting better) instead of investing in quality, we've gone for a constant stream of project or cheap options in crucial, key positions and arguably some that were never the correct pedigree to wear the blue & amber. Others we have just been unfortunate enough to sign just as their form has nosedived or disappeared entirely.
To be fair, even after all that, a decent experienced coach with a fresh outlook,financial backing and the freedom to break up a team that had gone on too long could have seen us through, but lets get real, we have never known success like the last decade and we've done everything possible to string it out, Nobody wanted to be "that" guy who breaks up the band and we have really struggled to balance loyalty on one hand and hard business sense on the other and in hindsight that's the crux of the problem.
No one team has a right to be constantly at the top, constantly getting to finals etc but we'd be very naive to think that we shouldn't at least be able to compete at a basic level with the resources, financial clout and management nous at our disposal. What we need is honesty and leadership, leadership from the very top down.