Re: Stadium Redevelopment : Wed Apr 19, 2017 6:21 pm  

Huddersfield was, but unfortunately not now, a proper Rugby League town. I live in Hudds and know and see more Leeds fans than Giants fans knocking about. The move from Fartown was a factor, probably amongst several more. Over the last few years, I've been offered several free tickets through the Uni, to attend Giants home matches.

Re: Stadium Redevelopment : Wed Apr 19, 2017 6:36 pm  

Sal Paradise wrote:

Not at Bradford City - they have shown the sustainability of cheap season tickets - they have sold 20k for next season pretty impressive for a team in Championship 1. How the tide has turned between soccer and RL in that city

Yes the numbers are good if you keep them cheap, but the argument is when you try to then charge higher prices. Unless you think Leeds should continually charge very cheap prices.

Re: Stadium Redevelopment : Wed Apr 19, 2017 6:46 pm  

depends on your budget. Bradford city manage easily on what they charge. should they get promotion that's when it gets tricky

Re: Stadium Redevelopment : Wed Apr 19, 2017 7:00 pm  

Back on topic... I don't know if I've missed it, but who are the third party who're going to be stumping up the cash? Carnegie?

Re: Stadium Redevelopment : Wed Apr 19, 2017 7:05 pm  

Superted wrote:

Back on topic... I don't know if I've missed it, but who are the third party who're going to be stumping up the cash? Carnegie?

An as yet unnamed finance house in the City.
They will pay for the development & lease it back to the council who will in turn charge an annual rent to The Rhinos & YCCC.

Re: Stadium Redevelopment : Wed Apr 19, 2017 7:09 pm  

Old Feller wrote:

An as yet unnamed finance house in the City.
They will pay for the development & lease it back to the council who will in turn charge an annual rent to The Rhinos & YCCC.

Thanks Old Feller... An interesting finance technique - short term gain for long term pain with the sounds of that!

Re: Stadium Redevelopment : Wed Apr 19, 2017 7:12 pm  

PrinterThe wrote:

Yes the numbers are good if you keep them cheap, but the argument is when you try to then charge higher prices. Unless you think Leeds should continually charge very cheap prices.

This is called your price elasticity of demand. How responsive your market is to price. There are three factors to consider in this scenario 1) What is your ideal price point. I.e at Headingley what is the amount where we maximise revenue where if we lower the price we wont make that back in increased fans and if we increase price we lose more revenue from lost fans than we gain from an increased price
2) What is the elasticity of that demand. Whilst we may not make more money selling 20k tickets at £12 instead of 15k at £17, can we get 27k at £10

and thirdly, and perhaps most important for this scenario, can we change the demand. How many of those additional fans we get through at that lower price point can we make sticky. How many of those we can convince to pay the discount price can, once we have gotten them through the door a couple of times, can we then convince to pay the premium price. Or is the price so elastic that we have moved our ideal price point downwards.

You are arguing that price in RL is quite elastic. This is good news and an argument in favour of using Elland Road because an elastic price means lower price, big increase in sales, and the big benefit that Elland Road has is capacity.

Re: Stadium Redevelopment : Wed Apr 19, 2017 7:24 pm  

If the council had finished off redeveloping South Leeds stadium I wonder if it would have been large enough to accommodate us for those games ? 12k would be enough I reckon

Re: Stadium Redevelopment : Thu Apr 20, 2017 10:41 am  

rhino65 wrote:

Huddersfield was, but unfortunately not now, a proper Rugby League town. I live in Hudds and know and see more Leeds fans than Giants fans knocking about. The move from Fartown was a factor, probably amongst several more. Over the last few years, I've been offered several free tickets through the Uni, to attend Giants home matches.

Hudds crowds have increased massively since they left Fartown. They aren't great in comparison to the size of the stadium but they are amazing compared to pre Mc Alpine days.

Re: Stadium Redevelopment : Thu Apr 20, 2017 11:54 am  

Old Feller wrote:

An as yet unnamed finance house in the City.
They will pay for the development & lease it back to the council who will in turn charge an annual rent to The Rhinos & YCCC.

So has Headingley effectively been sold then??