I suppose the downside is that you don't want to limit selling your commercial property only to people and/or companies who are interested in the game; you also have to be able to make a viable business proposition to people who are purely interested in promoting their brand - that's where experience, expertise and selling smarts comes into play.
Either way, I hope it works out - he seems like a good bloke off the field and after the service he's given to RL, he deserves an opportunity to make a living without getting his head kicked in every week.