Fully wrote:
Sport is different to a business.
No offense 'Fully', but this has to be my favorite quote of the week!
Sport is a business!! It's just that sport accepts 'excuses' which if given in the real business world would get your fired before you'd even batted an eye lid.
Just have a moment to think about it....both sport and other business' have assets, key references, reputations, competitors, marketing and products upon which they approach the market to do business. If anything sport is a simple business model, because to some extent due to loyalty of supporters it has a guaranteed customer base upon which to build or lose....depending on product performance and a few other simple matters. But as ever in business success is based upon listening to what the customer wants....'not' telling the customer what you want them to have!
Any way, back to being positive. The fans desperately need some genuine, solid, real value good news....because there is a big vibe at the moment about fans not renewing their season tickets. So what ever good news some 'think' has already been given, hasn't done the trick!