Cas Website and entertainment. : Mon Apr 23, 2012 4:26 pm  

Just been spending as few moments looking around our website and I must say that very similar to our 1st team its gone backwards very quickly.

We are constantly shouting that we have the best Academy in SL but it would appear that we dont like to advertise the fact. We used to have a very good section for our 18s and 20s with player profiles, fixtures, results and the odd match report but now we have absolutely nothing. Not even a fixture list for either side.

We appear to be more than happy to advertise a 3rd place loser from X factor, a young girl that maybe a dozen or so of our younger supporters will be pleased to see. Is it just me or can anyone else see her adding any significant numbers to the crowd and at what cost?

Please sort the website out and as far as entertainment is concerned bring back the days of Michael Macdonald and Monique Bowman, they certainly knew how to organise pre and post match entertainment.

Re: Cas Website and entertainment. : Mon Apr 23, 2012 8:15 pm  

18s: http://www.castigers.com/team/28 15s: http://www.castigers.com/page.php?id=814 16s: http://www.castigers.com/page.php?id=815 Amelia Lily is performing at no cost. She has a big fanbase locally - she is from Middlesbrough. As for the website, bit difficult managing everything with just one man. Tom is a good guy and works too many hours as it is. He has to control pretty much everything.

18s: http://www.castigers.com/team/28 15s: http://www.castigers.com/page.php?id=814 16s: http://www.castigers.com/page.php?id=815 Amelia Lily is performing at no cost. She has a big fanbase locally - she is from Middlesbrough. As for the website, bit difficult managing everything with just one man. Tom is a good guy and works too many hours as it is. He has to control pretty much everything.

Re: Cas Website and entertainment. : Tue Apr 24, 2012 8:57 am  

Fully, I appreciate how hard Tom works - but this is a key business issue here- don't start too many things and dissapoint. Do fewer things very well, as opposed to lots of things sporadically. I have long lamented post match video's and lack of cohesive brand management with You Tube, FaceBook and the Cas web site.

There should be more regular player features, trianing features, more coverage of the youngsters, but if you are going to do it, it has to be consistent. I talk a lot about brand values when I post about our business and these are the core principles, get a message, manage a message, promote it and EVERYONE supports it.

Not having a pop at Tom, but I can't tell HP that becuase I haven't got enough engineers I won't be delivering any business this month even though I have before becuase I am working too hard and spread too thin? Thats my businesses issue/my issue and what I get paid to manage.

I wonder a little if a really strong and leading General Manager would help at Cas - Someone in the business and management who can create a brand managed performance culture and framework from turnstyle operators to stewards to shop and bar staff into the various teams - I genuinely think a highly qualified service and general manager could influence the playing and board from the tools upwards - it happens in other businesses.

Re: Cas Website and entertainment. : Tue Apr 24, 2012 11:11 am  

mdean wrote:

Fully, I appreciate how hard Tom works - but this is a key business issue here- don't start too many things and dissapoint. Do fewer things very well, as opposed to lots of things sporadically. I have long lamented post match video's and lack of cohesive brand management with You Tube, FaceBook and the Cas web site.

There should be more regular player features, trianing features, more coverage of the youngsters, but if you are going to do it, it has to be consistent. I talk a lot about brand values when I post about our business and these are the core principles, get a message, manage a message, promote it and EVERYONE supports it.

Not having a pop at Tom, but I can't tell HP that becuase I haven't got enough engineers I won't be delivering any business this month even though I have before becuase I am working too hard and spread too thin? Thats my businesses issue/my issue and what I get paid to manage.

I wonder a little if a really strong and leading General Manager would help at Cas - Someone in the business and management who can create a brand managed performance culture and framework from turnstyle operators to stewards to shop and bar staff into the various teams - I genuinely think a highly qualified service and general manager could influence the playing and board from the tools upwards - it happens in other businesses.

I absolutely agree!! I don't care if it is a multinational group, a one man band or a rugby club....if you have ambitions to grow and compete with the best there are certain structures that need to be put in place. You then need to right management team to ensure the structures are followed, reviewed and progressed. There are people at Cas who's heart is in the right place, perhaps like Tom, but we could also do with a management team that are as keen as mustard!!..... and I don't feel that we have that at present.

Re: Cas Website and entertainment. : Tue Apr 24, 2012 1:50 pm  

Yeah, I agree with you and structure, review and progress sounds difficult but in reality if you are a management professional, it isn't.

I guess this whole thing to me is as easy as running drills and making tackles is to our playing squad - but therein is the talent in management in making Tom's contribution as relevant and special as the people in the turnstiles and Craig Huby - not easy, but thats the talent of management!

Re: Cas Website and entertainment. : Tue Apr 24, 2012 9:02 pm  

I have spoken to Tom about the pages about the youngsters tonight so hopefully something may be changed at the front. The key is to email him with your comments. He is extremely open to feedback about the website.