[Frosties.]

Re: 2021 members update : Thu Oct 14, 2021 8:48 pm  

KaeruJim wrote:

It's a nice efficient way to generate extra revenue. I'm guessing the broadcasters might not like it or there might be some contractual block on doing it, but that's part of your negotiations.

I mean they do a decent job with the free YouTube content but yes some BTS exclusive content would be good. Games live or recorded - I just think there must be thousands of potential subscribers out there, current ST holders and others from all over the place. I reckon you could do £30-40k extra revenue per month in-season and build on that over time.

Couldn’t agree more. Move the games away from the YouTube channel. Have live women’s, women’s academy, U18s, U16s and reserve games on Rhinos TV, plus behind the scenes footage, as well as in depth interviews with players from JJB. You could then add extended highlights of matches, or even the full replay. Add the catalogue of past games too it. Give it free to gold members and then payable for all other members.

However, what they also could do is one season ticket fits all to attend. Plus the likelihood is the double headers returning for 2022 too.

Re: 2021 members update : Thu Oct 14, 2021 9:36 pm  

Frosties. wrote:

Couldn’t agree more. Move the games away from the YouTube channel. Have live women’s, women’s academy, U18s, U16s and reserve games on Rhinos TV, plus behind the scenes footage, as well as in depth interviews with players from JJB. You could then add extended highlights of matches, or even the full replay. Add the catalogue of past games too it. Give it free to gold members and then payable for all other members.

However, what they also could do is one season ticket fits all to attend. Plus the likelihood is the double headers returning for 2022 too.

How much do you think they should charge? How many would pay and how much do you think it costs to show a live game? I doubt it would add up financially.

Its fine showing 1 or 2 camera junior stuff that looks poor when its free on youtube but start charging people and suddenly the standard would need tp go up significantly.

Re: 2021 members update : Thu Oct 14, 2021 9:50 pm  

£10 a month is very reasonable, with 2500 punters and and 8 month season that’s £200k for literally nothing. One of your marquee players for free…

Could of course be much much bigger.

Re: 2021 members update : Fri Oct 15, 2021 12:58 am  

Wigan seem to have around 700 subscribers paying £5.99 a month. With equates to around £4k a month over 8 months £32k so £200k seems optimistic. Tho Wigan do sell day passes for 1st team friendlies which seems to bring in an extra 250 people.. If Leeds matched that it wouldnt make financial sense. The club make more charging £5 per academy home game to around 200/300 people pre-covid. If they offer subscriptions some of those wouldnt go to games as they could watch at home so that money would be lost.

The club would be better trying to get more people to attend scholarship and academy games live next year along with the womens teams, netball and wheelchair at a fiver a pop.

Re: 2021 members update : Fri Oct 15, 2021 7:48 am  

Leeds are the best supported SL club on social media etc. - by some distance. I think you look at the trends: crowds are nothing like they were in the old Bradford Bulls days for example. You would reasonably expect regular 15,000 attendances back then. People (especially young ones) are increasingly attached to mobile devices and pads. Even if we had a truly successful side would be be able to get the fabled 20,000s in at Headingley?

We've been wringing our hands literally for years about attendances and gate revenues, and yet funnily enough we don't seem to be making any inroads. And it's not as simple as just doing "better marketing".

Also streaming allows you to produce the kind of value-adding content that punters rocking up on game day alone would never get access to.

There is the contractual angle which sounds like it's easing up (?) but then there's the worry like you say Marty, would digital sales cannibalise existing gate receipts. I suspect those that want to/can attend games live will still do that - but there are many more supporters out there who don't/can't.

It's important to recognise that the trend is Sky funding is terribly bad as well. The new deal is something like £26m per year versus £40m on the last deal.

Re: 2021 members update : Fri Oct 15, 2021 8:51 am  

Marty Grrrrrrrrrr! wrote:

How much do you think they should charge? How many would pay and how much do you think it costs to show a live game? I doubt it would add up financially.

Its fine showing 1 or 2 camera junior stuff that looks poor when its free on youtube but start charging people and suddenly the standard would need tp go up significantly.

To add, part of the new Sky deal is that Sky have cameras and produce ALL UK games in 2022, so the cost of production I think will be minimal. There will be other costs to consider I suppose, but there is potential in this I feel that isn't being talked about too much - all the focus is on the lower terms of the deal, which is of course disappointing. Sky are paying less, but they are getting less too and are picking up additional costs, we are net behind I think of course in terms of the previous deal, but there are opportunities to progress.

Re: 2021 members update : Sun Oct 17, 2021 4:42 pm  

Marty Grrrrrrrrrr! wrote:

Wigan seem to have around 700 subscribers paying £5.99 a month. With equates to around £4k a month over 8 months £32k so £200k seems optimistic. Tho Wigan do sell day passes for 1st team friendlies which seems to bring in an extra 250 people.. If Leeds matched that it wouldnt make financial sense. The club make more charging £5 per academy home game to around 200/300 people pre-covid. If they offer subscriptions some of those wouldnt go to games as they could watch at home so that money would be lost.

The club would be better trying to get more people to attend scholarship and academy games live next year along with the womens teams, netball and wheelchair at a fiver a pop.

youre a glutton for punishment

Re: 2021 members update : Mon Oct 18, 2021 7:13 am  

I think the main issue apart from the deal with Sky is until we regularly fill 90% of the stadium for both tv/non-tv games, then they could look into this but I think we're roughly only filling 50-60% going off when we came back from Covid.