: Wed Jun 10, 2009 3:56 pm  

Surreyben wrote:

So, to be fair, they have tried.

and at which stage of the email, given the sotic IT wireframe did this information appear?
Don't bother, I will tell you...it was at the bottom.

Important lesson for all (who care)

Above the line advertising (TV. Outdoor, Radio, Press) is called that, because.......it's above the fold......
Below the line advertising is the second part of a direct marketing campaign....ie, the bit nobody looks at, below the fold.
To explain further.....
next time you get a mail shot at home, be honest and tell me how much of the info on the second half of the A4 letter you bother reading?

This is the one shot we got at hitting the ru data and yet...it was buried at the bit of an email that no bugger reads.

If Evans wants us to survive and if Hughes/Blanchard are even bothered by getting more bums on seats, a SOLUS/STAND alone email, with a pure RL offer is what is needed.

The offer for RU fans on the 27th to watch the Lions second test at the stoop is a perfect example. More Harlequins RU fans will pay £10 to watch the lions a week after than they could have paid £5 to watch the first test....because no bugger will look at an offer 3 scrolls down
It is a good job I am off soon...following this team for much longer would kill me

: Wed Jun 10, 2009 3:58 pm  

I might go into marketing after Uni and take over

: Wed Jun 10, 2009 4:00 pm  

Dave Lister wrote:

I might go into marketing after Uni and take over

nah.....marketing is for those who can't sell. There is far more money in sales, just ask HK Bronco

: Wed Jun 10, 2009 4:01 pm  

gutterfax wrote:

and at which stage of the email, given the sotic IT wireframe did this information appear?
Don't bother, I will tell you...it was at the bottom.

Important lesson for all (who care)

Above the line advertising (TV. Outdoor, Radio, Press) is called that, because.......it's above the fold......
Below the line advertising is the second part of a direct marketing campaign....ie, the bit nobody looks at, below the fold.
To explain further.....
next time you get a mail shot at home, be honest and tell me how much of the info on the second half of the A4 letter you bother reading?

This is the one shot we got at hitting the ru data and yet...it was buried at the bit of an email that no bugger reads.

If Evans wants us to survive and if Hughes/Blanchard are even bothered by getting more bums on seats, a SOLUS/STAND alone email, with a pure RL offer is what is needed.

The offer for RU fans on the 27th to watch the Lions second test at the stoop is a perfect example. More Harlequins RU fans will pay £10 to watch the lions a week after than they could have paid £5 to watch the first test....because no bugger will look at an offer 3 scrolls down
It is a good job I am off soon...following this team for much longer would kill me

So you are saying they are paying ' lip service ' to the RL club

: Wed Jun 10, 2009 4:09 pm  

Starbug wrote:

So you are saying they are paying ' lip service ' to the RL club

call it what you want....it's boll0x......

Which side of the club has these back office people, + an advertising agency and PR firm.?

Chief Executive
Company Accountant
Ticketing and IT Manager
Sales Manager
Debenture Manager
Sales/PA to Chief Executive
Community Development Manager
Community Development Officer
Community Marketing and Sales Executive
PFS Centre Manager Lisa Fenaroli
PR and Media Manager Sarah Butler
Retail and Brand Manager
Merchandise Manager
Meeting and Event Manager
Stadium Manager
Sponsorship at Harlequins Team
Quins Ladies Group
Quins Supporters' Association

and which one, less board members has
General Manager
Financial Controller
sales executive
Office Manager
Customer services and Player manager
Media manager........and a
Club Chaplain
??????
Go on........I bet you can guess.

: Wed Jun 10, 2009 4:18 pm  

A plague on both your 'houses'........now't is ever right.

Will be sorry to see Gutterfax go to the 'Land of the White Cloud' but at least he has a few ideas which is more than I can say the Club has had for many a year!!

: Wed Jun 10, 2009 4:18 pm  

gutterfax wrote:

call it what you want....it's boll0x......

Which side of the club has these back office people, + an advertising agency and PR firm.?

Chief Executive
Company Accountant
Ticketing and IT Manager
Sales Manager
Debenture Manager
Sales/PA to Chief Executive
Community Development Manager
Community Development Officer
Community Marketing and Sales Executive
PFS Centre Manager Lisa Fenaroli
PR and Media Manager Sarah Butler
Retail and Brand Manager
Merchandise Manager
Meeting and Event Manager
Stadium Manager
Sponsorship at Harlequins Team
Quins Ladies Group
Quins Supporters' Association

and which one, less board members has
General Manager
Financial Controller
sales executive
Office Manager
Customer services and Player manager
Media manager........and a
Club Chaplain
??????
Go on........I bet you can guess.

In all fairness, which one has been going for over 140 years and in the same location for 45 years and which one has been going for 30 years and changed location numerous times?

And you've forgotten the RL Community Officers

: Wed Jun 10, 2009 4:28 pm  

gutterfax wrote:

call it what you want....it's boll0x......

Which side of the club has these back office people, + an advertising agency and PR firm.?

Chief Executive
Company Accountant
Ticketing and IT Manager
Sales Manager
Debenture Manager
Sales/PA to Chief Executive
Community Development Manager
Community Development Officer
Community Marketing and Sales Executive
PFS Centre Manager Lisa Fenaroli
PR and Media Manager Sarah Butler
Retail and Brand Manager
Merchandise Manager
Meeting and Event Manager
Stadium Manager
Sponsorship at Harlequins Team
Quins Ladies Group
Quins Supporters' Association

and which one, less board members has
General Manager
Financial Controller
sales executive
Office Manager
Customer services and Player manager
Media manager........and a
Club Chaplain
??????
Go on........I bet you can guess.

Bit silly that - its like comparing the staff at Waitrose to your local shop. One is basically a lot more established and succesful business than the other.

: Wed Jun 10, 2009 4:30 pm  

Excuse after excuse and then blame the RU lot because they have been around for years.......

The real problem is lack of management continity coupled with rolling three year marketing, promotional planning and budgeting. Unless this is addressed NOW we might as well forget about our next 'franchise'......no matter how good the senior team does or how many locals we bring into the first/reserve team etc.

As for the 'community' team think you will find that the vast majority are funded and overseen by the RFL and not by QRL

: Wed Jun 10, 2009 4:40 pm  

Anyone wanna talk about the good football we're playing and the wonder try scored in the Celtic game?