Well I have had a family tickets for the past 3 yrs but because of the change in format of the SH, the big increase in price for me and 2 kids tickets (family ticket) added to the fact the kids don't want to go every week I chose to just get Adult ticket this year for me and will take kids a couple of times should they want to go. Will this from the clubs perspective but noted as two lost SH'ers? But I have never been contacted and asked why not a family ticket anymore.
I also know of 3 people who are not renewing this year from last year for different reasons, not sure can make matches every round, another gets free tickets so no need to buy a SH.
I too questioned the number being in the hundreds, it does seem a lot from one season to the next.