Re: Mediawatch : Sat Jan 10, 2015 11:54 am  

Jake the Peg wrote: Who cares what the media do? The club want to get their own marketing and promotion in order. The articles on the website are generally cringeworthy and read like they've been put together by an 11 year old who is enthusiastic but still lacks a basic grasp of the English language. I saw something on the wire board the other day about online and social media standings for sporting clubs and we were something like 121st with cas being 6th. We need to look in before we start bleating about the outside world I agree that the club needs to work on the social media side of things. Aside from the official website some of the club's tweets are embarrassing, especially those done during a game. That survey you mention is an annual league table of all 148 British professional football, rugby and cricket teams and is called the Sport Social Media Index. It makes pretty poor reading for us, we are third bottom of all clubs in Super League and 121st overall. We dropped from 54th last year. Clearly some work to be done in-house. Hopefully the club are aware of this survey and improvements will be made.

Jake the Peg wrote: Who cares what the media do? The club want to get their own marketing and promotion in order. The articles on the website are generally cringeworthy and read like they've been put together by an 11 year old who is enthusiastic but still lacks a basic grasp of the English language. I saw something on the wire board the other day about online and social media standings for sporting clubs and we were something like 121st with cas being 6th. We need to look in before we start bleating about the outside world I agree that the club needs to work on the social media side of things. Aside from the official website some of the club's tweets are embarrassing, especially those done during a game. That survey you mention is an annual league table of all 148 British professional football, rugby and cricket teams and is called the Sport Social Media Index. It makes pretty poor reading for us, we are third bottom of all clubs in Super League and 121st overall. We dropped from 54th last year. Clearly some work to be done in-house. Hopefully the club are aware of this survey and improvements will be made.

Re: Mediawatch : Sat Jan 10, 2015 11:57 am  

UllFC wrote:

The Hull Daily Mail has always been a rag, but it's clear that their new strategy is to be a 'click bait' website like their National namesake the Daily Mail and Facebook pages like the Lad Bible, ie post vague headlines on social media like 'you'll never guess who's on the move in the transfer window' which makes people click on to to their website where they can fire pop up adverts at them.

That and they seem to be the official media outlet for St Stephens 'footfall on this Tuesday is 13445% up on the 2nd Wednesday in 2010'

Whatever scraps of actual journalism there was left has gone right out of the window, and I like others would like to see more critical coverage on our Sports teams. You could right a book on Allam (good points and bad points) Adam Pearson's takeover of us has brought disappointing returns, Rovers have had to axe their coach and half the squad due to bad decisions etc plenty of things to talk about yet all we get is the 'we're going to put things right, says Bruce/Radford/Chester' cut and paste articles.

Spot on!! We seem to have lost the art of investigative journalism. If Watergate had happened in Hull, we'd never have known about it.

Re: Mediawatch : Sat Jan 10, 2015 12:00 pm  

UllFC wrote:

The Hull Daily Mail has always been a rag, but it's clear that their new strategy is to be a 'click bait' website like their National namesake the Daily Mail and Facebook pages like the Lad Bible, ie post vague headlines on social media like 'you'll never guess who's on the move in the transfer window' which makes people click on to to their website where they can fire pop up adverts at them.

That and they seem to be the official media outlet for St Stephens 'footfall on this Tuesday is 13445% up on the 2nd Wednesday in 2010'

Whatever scraps of actual journalism there was left has gone right out of the window, and I like others would like to see more critical coverage on our Sports teams. You could right a book on Allam (good points and bad points) Adam Pearson's takeover of us has brought disappointing returns, Rovers have had to axe their coach and half the squad due to bad decisions etc plenty of things to talk about yet all we get is the 'we're going to put things right, says Bruce/Radford/Chester' cut and paste articles.

Agree 100%.

Re: Mediawatch : Sat Jan 10, 2015 3:31 pm  

On another note the new fanzine is a real good effort well done to Dan and the guys who have been involved on sale tomorrow at Doncaster priced £2

Re: Mediawatch : Sat Jan 10, 2015 6:04 pm  

Hessle Roader wrote:

Spot on!! We seem to have lost the art of investigative journalism. If Watergate had happened in Hull, we'd never have known about it.

Didn't you hear about the break-in at Carl Minns office when he was leader of Hull City Council and the theft of some of his ladyboys DVD's?

Re: Mediawatch : Sat Jan 10, 2015 8:43 pm  

WIZEB wrote:

Didn't you hear about the break-in at Carl Minns office when he was leader of Hull City Council and the theft of some of his ladyboys DVD's?

Hear about 'em. I've got 'em and very entertaining they are!!

Re: Mediawatch : Sat Jan 10, 2015 8:54 pm  

Benjamin Button, defying science. http://www.dailystar.co.uk/rugby-league ... ue-Hull-KR

Benjamin Button, defying science. http://www.dailystar.co.uk/rugby-league ... ue-Hull-KR

Re: Mediawatch : Sun Jan 11, 2015 8:38 am  

Mrs Barista wrote:

I do. External perception and its context is interesting. If you never read a match report or any RL analysis, fair enough.

I rarely do as most of it is bilge written by people with far less understanding of the game than I have. What people write or say in the media doesn't affect how I see things as I take anything I read or with a pinch of salt. I accept that some people will like us and some not but I suspect it makes close to no difference to the club itself who do need to significantly up their game in terms of general marketing but also needs to professionalise it's PR, social media and web output as most of it is currently garbage

Re: Mediawatch : Sun Jan 11, 2015 9:04 am  

Jake the Peg wrote:

I rarely do as most of it is bilge written by people with far less understanding of the game than I have. What people write or say in the media doesn't affect how I see things as I take anything I read or with a pinch of salt. I accept that some people will like us and some not but I suspect it makes close to no difference to the club itself who do need to significantly up their game in terms of general marketing but also needs to professionalise it's PR, social media and web output as most of it is currently garbage

I take your point, but my question would be who is the benchmark?

From a web perspective would it be the comp's biggest club Wigan for example? Their output this week has been:
Offer to fans to take part in a training camp
Free postage on shop orders
A new minor sponsor
Williams being "shocked but happy" to get the 6 shirt
A fan winning the club lottery
Coach travel
Plugging season passes
Fixture calendar
Death of former player


Ours has been
Doncaster match preview
Squad announcement
Whiting aims for return to form
Plugging derby tickets
Feka hoping to excel in friendlies
Cas fixture change
Interview with Andy Last
Club lottery rollover
Club shop sale

Reading the Williams article to me it's not much different to ours.

What PR would you like to see? Successful PR teams typically leverage strong media relationships because the reach of press,radio and tv is so much greater than a club website which is essentially preaching to the converted. For the club to grow it needs broader engagement. Better media relations can be an enabler of that, surely?

Re: Mediawatch : Sun Jan 11, 2015 10:42 am  

UllFC wrote:

The Hull Daily Mail has always been a rag, but it's clear that their new strategy is to be a 'click bait' website like their National namesake the Daily Mail and Facebook pages like the Lad Bible, ie post vague headlines on social media like 'you'll never guess who's on the move in the transfer window' which makes people click on to to their website where they can fire pop up adverts at them.

That and they seem to be the official media outlet for St Stephens 'footfall on this Tuesday is 13445% up on the 2nd Wednesday in 2010'

Whatever scraps of actual journalism there was left has gone right out of the window, and I like others would like to see more critical coverage on our Sports teams. You could right a book on Allam (good points and bad points) Adam Pearson's takeover of us has brought disappointing returns, Rovers have had to axe their coach and half the squad due to bad decisions etc plenty of things to talk about yet all we get is the 'we're going to put things right, says Bruce/Radford/Chester' cut and paste articles.

Great post. It's all symptomatic of the trivia and self-indulgence which dominates society these days. A form of control while profiteering? Drug the masses by dulling their senses - Click and Constrain?

I find the whole 'celebrity culture' ethic and the add-ons that accompany it so suffocatingly depressing. It's omnipresent and the small protests of reason in the form of true culture, old fashioned journalism, respect for real achievement etc. is slowly being stifled under the avalanche of nonsense that appears to rule us.