Absolute pony, the whole jersey designs of the last few years have too often being absolute rubbish, this seasons the away short is actually way better than the home, the Australian tour shirt was simply horrible (the polo shirts were better though). The only really good shirt was the Hull white star and the classic jerseys.
Now wishing I'd re-registered the trademark for myself last year and charge the club to use it, I'd be minted with all the sales.
Saying it brings in revenue is a poor response, not buying it tells the club that they can't fob of a load of crud to fans and expect them to pay top dollar, I'm sticking to just buying other kit at the moment as not impressed and haven't bought a club jersey since the Wembley 2016 one.