Got to have a good look at both shirts.
Both had stitched on SL badges as per the 2010 home shirt.
Home is lighter cotton than the 2010 shirt. Sponsor badges are mostly embroided with 2 stitched on patches, the one on the front of course and one at the top of the back (SEAT Automotive). It looks a lot better in proper light rather than the theatre lighting at the launch.
Away Shirt has "iron on" sponsor badges all over (front back and sleeves). Standard shirt material. Does have a slight look of the Yorkshire shirt but with gold trim. Actually not bad at all. I forgot to ask if we'd get printed logos like the 2010 away shirt, I think what we saw was the finished article though.
There's going to be gold running through most/all of the merchandise this year apparently.