Not having a pop at anyone but can someone please explain the problem with the East Stand being reserved seating. Unless you can buy "reseved" tickets on a match by match basis (I don't know whether this is the case or not)I can see the issue that it effectively prices out anyone who can't afford a season pass and I sympathise with this, but that doesn't seem to be the problem for some people as there are at least a couple of posters who "won't buy a season pass" until there is unreserved seating available in the east stand.
Apologies if I'm missing the blindingly obvious but I'm just curious as to what the problem is