Sky have lost so much football over the years that its offering is poorand hideously overpriced. I dont know many NFL fans but to have a whole channel dedicated to it baffles me. I would guess they will have a Rugby League channel dedicated next season to try and enhance its appeal but no idea how they will fill the dead time.
Its almost a joke that on a saturday one show can cover 5 sky sports channels and they charge what they do for it, its just not worth the money and as said, people find other ways and means of watching what they want to watch. Sky is stuck in the past and needs to drastically change there model to be sustainable.