: Wed Sep 30, 2009 7:04 pm
THE NBA AND ESPN AGREE TO MULTICHANNEL DEAL
Multi-year agreement provides close to 100 live NBA games, original programming and classic content to UK and Irish sports fans each season on ESPN, ESPN America and ESPN Classic
LONDON - 30 SEPTEMBER 2009 - ESPN and the NBA today announced a multi-year agreement to add close to 100 live NBA games to ESPN in the UK and Ireland. In addition to the live games, ESPN networks will air the studio show NBA Fastbreak, the original series NBA Action and all-time great NBA games.
ESPN will tip off its NBA coverage on 6 October at 19h30 BST, live from The O2 arena in London, where the Utah Jazz will take on the Chicago Bulls as part of NBA Europe Live 2009 presented by EA SPORTS. In addition to the game in London, viewers will see the second NBA Europe Live game when the Utah Jazz take on Euroleague Basketball's Real Madrid on 8 October at 19h45 BST in Madrid. *
ESPN's full NBA games package has up to three games a week, including a weekly game on Sunday in primetime, the NBA All-Star Game, the Playoffs and The Finals in standard and high definition. The ESPN produced studio show, NBA Fastbreak, will air on both ESPN and ESPN America. NBA Action - the award-winning, original series that gives an inside look at gameday preparation of the league's star athletes - will also be aired on ESPN. ESPN is available on Sky, Virgin Media, BT Vision, Top Up TV, Tiscali and UPC (in Ireland).
"We are thrilled to be expanding our global relationship with ESPN and bringing fans increased coverage of the NBA," said Sophie Goldschmidt, NBA EMEA Managing Director. "Through ESPN's multiple channels, NBA games and highlights will now be available to a broader audience in the UK and Ireland."
Jeroen Oerlemans, Vice President, TV Channels Europe, Middle East and Africa said, "The NBA is one of the world's top sports properties, with some of the greatest athletes on the planet. This agreement allows us to deliver all of the action and excitement of the NBA to sports fans in the UK and Ireland. ESPN continues to build a fantastic offering of local and international sport. "