I'm tempted to switch over to something else at 6pm and not watch it just to show my disappointment. If this experiment gets good viewing figures you can rest assured it will be repeated by Sky, and those of us who like to watch a full game to take in the ebb and flow rather than chopping and changing all the time will find our NFL viewing cut in half come next season (if there is a season).
Doesn't say much for Sky's commitment to the sport either. They keep banging on about getting second regular season games in the UK and franchises based at Wembley, yet they seem to think their own audience can't be bothered to sit through a full game.