Nowt to do with the badge.
A large % of our supporters are aged over 60 years old. It's this section of support that will be most nervous about milling around the concourses of a stadium. Covid cases are getting higher by the week and it must feel risky for then despite Boris feeding us with his 'Freedom Day'.
Also traditionally our attendances took a dip during kids school holidays. Granted not many going abroad these days but most will be having UK trips/campsites.
Things won't improve till next season (I hope assuming things improve) when the club advertise season tickets.
We have bigger issues though and that's bringing in younger support through. But that's always been the case.