100% Warrior wrote:
Is it? We can’t avoid every sporting fixture, and that’s assuming every available football fan both has BT and wants to watch the match. Personally I think you’re looking too much into it. This season isn’t about out numbering football viewing figures, but about increasing RL viewing figures across the board and increasing interest. C4 will be a slow burner rather than an immediate hit and we as a sport should have the vision and trust to let it burn. We’ve been far too hasty to extinguish the slow flame in the past much to our detriment.
Agreed, but I also don't think attracting new eyes to the product should be seen as the be all and end all, or at least not at this stage.
For many years, we saw RL perform well above its station in regards to viewing figures for Sky. Whilst it's a very small and highly personal sample to corroborate this, I know plenty of people who watched RL on sky on a Friday night, but would never go to a game. They enjoyed it on TV and that's where their association with RL starts and ends. What C4 need to do is get those eyes tuning into their station & see that jump in viewing figures. That then increases the appeal of having RL on your network as it brings in eyes. Once more stations realise that, then RL is no longer under the boot of Sky and their demands.