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king warrior wrote:
Dave do us a favour and gtfo you wopper

Re: Story in Guardian today : Mon Jun 20, 2011 5:29 pm  
jaybs wrote:
Yes Dave I accept a lot has changed, but do you really feel however much money is invested next season (if we are awarded a licence in 4 weeks time) that it will work under the Quins brand, I just can't see it happening, the average sports person and young people we need to attract are not seeing the difference in the two brands, we have no USP we need to stand alone with a club name whatever it may be.


A lot has changed? What an understatement. Beyond the obvious arugment about finances, we are also working under a completely different set of quota rules, as well as a restrictive salary cap. These were barely factors in this glorious period of "success" as the Broncos. The desperate failure of the brand is a far more significant consideration as the problems we were faced with then were far more similar to now. Even then we could sign Australian internationals on vast contracts and still go into liquidiation as nobody bothered to turn up and watch us, as most of the time we were useless. Now we are building a far less spectacular team, full of English and local players. Nothing will work overnight, no matter if we are Harlequins or London Broncos. It is pathetic to read about people instantly dismissing the Harlequins brand after 5 years ffs. This is not a 5 year project.

Why do you keep bleating on about the "average sports person" not "seeing the diference in the two brands"? Could you be any more condescending? And just out of interest, do you have ANY evidence to support this claim? What is the "average sports person" anyway?

We have no USP? Sorry to follow The Penguin's tone, but are you for real? :lol:
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Re: Story in Guardian today : Mon Jun 20, 2011 5:40 pm  
This nonsense about people "failing to distinguish between the two brands" is making my head hurt. I cannot get my head about how people can actually think this is a reason for our club struggling at the moment. There is one brand, Harlequins, used by the Union club and the League club. Two clearly seperate entities engaging in seperate activities. At what stage of selling the RL club are these people out there apparently failing to tell the difference between League and Union?

Let us look at perhaps our most successful piece of marketing, the opening offer in the Evening Standard. Do those who believe in this "problem" think that people elected not to take up the offer because they thought it was a Rugby Union match?! I suggest you have a careful look at the literature on offer, and you will realise it couildn't be any more clear cut what is being advertised. A game of Rugby League being offered by the Harlequin brand.
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Dan Sarginson: "This is a fantastic opportunity for me to join the biggest name in the competition" 18/10/2013

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Re: Story in Guardian today : Mon Jun 20, 2011 6:29 pm  
Dave Lister wrote:
Let us look at perhaps our most successful piece of marketing, the opening offer in the Evening Standard. Do those who believe in this "problem" think that people elected not to take up the offer because they thought it was a Rugby Union match?! I suggest you have a careful look at the literature on offer, and you will realise it couildn't be any more clear cut what is being advertised. A game of Rugby League being offered by the Harlequin brand.


:CRAZY: But isn't that a Rugby Union team?
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Re: Story in Guardian today : Mon Jun 20, 2011 6:30 pm  
Smooth Stu wrote:
:CRAZY: But isn't that a Rugby Union team?


<head in hands>
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dally messenger wrote:
was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have


eels fan wrote:
You poor poor obsessed fat ex vichyballin potato thieving stoaway.

Re: Story in Guardian today : Mon Jun 20, 2011 7:40 pm  
Smooth Stu wrote:
:CRAZY: But isn't that a Rugby Union team?

:BEAT:
seriously.....Harlequins Rugby League and Harlequins are 2 seperate entities. One is about 6 years old and playes Rugby League, the other is a lot older and plays Union.......of the 2 names above in Bold, which do you reckon is which?

Listy.....giving away tickets in the ES isn't marketing BTW.........it's promotion and it can't continue forever.
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king warrior wrote:
Dave do us a favour and gtfo you wopper

Re: Story in Guardian today : Mon Jun 20, 2011 7:57 pm  
gutterfax wrote:
Listy.....giving away tickets in the ES isn't marketing BTW.........it's promotion and it can't continue forever.


No I agree. Promotion is part of marketing though.
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Re: Story in Guardian today : Mon Jun 20, 2011 8:02 pm  
It's quite bizarre, the ES has always been the bete noir of London RL and this season it probably is the only thing that is saving our face crowds-wise, you couldn't make it up. Another good performance against HKR and with all the big names to come to down, gates may actually be up this season.
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Re: Story in Guardian today : Mon Jun 20, 2011 8:07 pm  
Dave Lister wrote:
London RLFC is completley anonymous and unworkable. Nobody knows what RLFC stands for and nobody can associate with it. I wouldn't be surprised if a significant proportion of our current supporters have no idea what RLFC stands for as it is a term that belongs in the 90's and before.You cannot market RLFC. You cannot market London.

Harlequins RL is perfect. Clearly distinguished from the Union club yet has the power of the Harlequins brand. Harlequins Rugby League is also fine.



Sorry Dave but how can the name of the city and the initials RLFC are unworkable? As for anonymous, that's what our problem is now - everyone assumes we are Union! Harlequins will ALWAYS be synonymous with RU and even if we stayed at the Stoop as Harlequins RL for the next decade we'll still be banging our heads against a brick wall trying to get our message across.

I know that when we became Harlequins we had no choice in the matter - Nic Cartwright and co went cap in hand to Harlequins RU and asked what we needed to do for them to take us in. But since Mark Evans left, and I believe he may genuinely had an interest in us, we're going nowhere and have no identity. As Harlequins tenants now, rather than partners, its time to admit that our time in their 'flag of convenience' has been a failure and that we should look at other and maybe better options. I'm sorry but there's no way you'll convince me that the seasons since we moved back to the Stoop have a success. I'd be more than happy to stay at the Stoop but not as Harlequins any longer.
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dally messenger wrote:
was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have


eels fan wrote:
You poor poor obsessed fat ex vichyballin potato thieving stoaway.

Re: Story in Guardian today : Mon Jun 20, 2011 8:56 pm  
poplar panther wrote:
It's quite bizarre, the ES has always been the bete noir of London RL and this season it probably is the only thing that is saving our face crowds-wise, you couldn't make it up. Another good performance against HKR and with all the big names to come to down, gates may actually be up this season.


I used to do a load of work with the guys at METRO. We had an idea back in 2004 that we wanted to run a campaign over 12 months where we would give Londoners the chance to "save" up to £50,000 per household. We would do this by offering advertisers CPA deals in return for massive discounts for our readers. It was essentially Groupon before groupon was thought of.
It would seem that from the emails I now receive from ES, they are doing pretty much what we discussed 7 years ago.
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Re: Story in Guardian today : Tue Jun 21, 2011 6:57 am  
Would it be worthwhile setting up a London sports ticket where you get a football (not PL), rugby union, rugby league and cricket ticket for say £40 and kids half that.

Everyone seems to want to try everything once these days so why not get London sports together and hopefully we come off well in the excitement that our game offers.
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