Re: Pre season marketing starts : Tue Dec 21, 2021 1:59 pm  

BigTime wrote:

Personally if we can get back to something like 5/600 paying home fans supplemented by away fans that would be a positive for next season.

It would be a start but nowhere near the growth needed to make the required progress towards DH's crowd target.

Re: Pre season marketing starts : Tue Dec 21, 2021 4:07 pm  

Victor wrote:

"]A lot of regular faces were missing from the crowd last season,
Covid was without doubt responsible for some, but that cannot be the only reason.

The over 100% Hike in ST prices, plus having no idea where the games would be played, plus weakest squad in living memory did far more for attendances than covid IMHO.

And the only way you will get to grow attendances is by the quality of the squad and results on the pitch. You might get a boost for the first few games, but if the team is losing more than winning, those initial fans will drift away, especially when the 2022 football season starts in August, and the team either has nothing to play for, or is in a relegation battle

Re: Pre season marketing starts : Tue Dec 21, 2021 4:54 pm  

crashmon wrote:

And the only way you will get to grow attendances is by the quality of the squad and results on the pitch.

Yep, any analysis of our historical gates will confirm this.

Re: Pre season marketing starts : Tue Dec 21, 2021 8:40 pm  

jbuzza wrote: Yep, any analysis of our historical gates will confirm this. YEAR1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2,013 2,014 AVERAGE 5,691 5,125 3,842 2,952 3,430 3,232 3,803 3,545 3,460 3,918 4,917 3,428 3,909 3,436 3,380 3,124 2,808 2,213 1,294 POSITION 4th 2nd 7th 8th 11th 6th 8th 5th 10th 6th 7th 9th 9th 11th 12th 13th 13th 13th 14th Brentford was the only ground where we left with more fans than we arrived and I'll repeat it again, we didn't fill Trailfinders in our fluked SL season, so the move to Wimbledon is more about covering the failings of the management rather than another new dawn. As for chip wrapped advertising.....it's too early for such ATL marketing. Brand awareness is best left to the Vodafone's of the world, we need to be knocking on doors locally and reaching out to lapsed fans.....it's far cheaper and 500% more impactful.A half page in the ES is £35,000 book price......https://www.eveningstandardcommercial.com/uploads/files/ESI_Ratecard_and-file_spec_EveningStandard310120.pdf....35k would pay for a whole lot of targeted direct marketing over a period of time, whilst the ES advert is forgotten as soon as you turn the page.

jbuzza wrote: Yep, any analysis of our historical gates will confirm this. YEAR1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2,013 2,014 AVERAGE 5,691 5,125 3,842 2,952 3,430 3,232 3,803 3,545 3,460 3,918 4,917 3,428 3,909 3,436 3,380 3,124 2,808 2,213 1,294 POSITION 4th 2nd 7th 8th 11th 6th 8th 5th 10th 6th 7th 9th 9th 11th 12th 13th 13th 13th 14th Brentford was the only ground where we left with more fans than we arrived and I'll repeat it again, we didn't fill Trailfinders in our fluked SL season, so the move to Wimbledon is more about covering the failings of the management rather than another new dawn. As for chip wrapped advertising.....it's too early for such ATL marketing. Brand awareness is best left to the Vodafone's of the world, we need to be knocking on doors locally and reaching out to lapsed fans.....it's far cheaper and 500% more impactful.A half page in the ES is £35,000 book price......https://www.eveningstandardcommercial.com/uploads/files/ESI_Ratecard_and-file_spec_EveningStandard310120.pdf....35k would pay for a whole lot of targeted direct marketing over a period of time, whilst the ES advert is forgotten as soon as you turn the page.

Re: Pre season marketing starts : Wed Dec 22, 2021 8:42 am  

orangeman wrote: YEAR1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2,013 2,014 AVERAGE 5,691 5,125 3,842 2,952 3,430 3,232 3,803 3,545 3,460 3,918 4,917 3,428 3,909 3,436 3,380 3,124 2,808 2,213 1,294 POSITION 4th 2nd 7th 8th 11th 6th 8th 5th 10th 6th 7th 9th 9th 11th 12th 13th 13th 13th 14th Brentford was the only ground where we left with more fans than we arrived and I'll repeat it again, we didn't fill Trailfinders in our fluked SL season, so the move to Wimbledon is more about covering the failings of the management rather than another new dawn. As for chip wrapped advertising.....it's too early for such ATL marketing. Brand awareness is best left to the Vodafone's of the world, we need to be knocking on doors locally and reaching out to lapsed fans.....it's far cheaper and 500% more impactful.A half page in the ES is £35,000 book price......https://www.eveningstandardcommercial.com/uploads/files/ESI_Ratecard_and-file_spec_EveningStandard310120.pdf....35k would pay for a whole lot of targeted direct marketing over a period of time, whilst the ES advert is forgotten as soon as you turn the page. 'Fluked' is very harsh on the players and coaching staff that got us promoted - and for one more point would have kept us in SL.

orangeman wrote: YEAR1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2,013 2,014 AVERAGE 5,691 5,125 3,842 2,952 3,430 3,232 3,803 3,545 3,460 3,918 4,917 3,428 3,909 3,436 3,380 3,124 2,808 2,213 1,294 POSITION 4th 2nd 7th 8th 11th 6th 8th 5th 10th 6th 7th 9th 9th 11th 12th 13th 13th 13th 14th Brentford was the only ground where we left with more fans than we arrived and I'll repeat it again, we didn't fill Trailfinders in our fluked SL season, so the move to Wimbledon is more about covering the failings of the management rather than another new dawn. As for chip wrapped advertising.....it's too early for such ATL marketing. Brand awareness is best left to the Vodafone's of the world, we need to be knocking on doors locally and reaching out to lapsed fans.....it's far cheaper and 500% more impactful.A half page in the ES is £35,000 book price......https://www.eveningstandardcommercial.com/uploads/files/ESI_Ratecard_and-file_spec_EveningStandard310120.pdf....35k would pay for a whole lot of targeted direct marketing over a period of time, whilst the ES advert is forgotten as soon as you turn the page. 'Fluked' is very harsh on the players and coaching staff that got us promoted - and for one more point would have kept us in SL.

Re: Pre season marketing starts : Wed Dec 22, 2021 9:19 am  

Good to see an advert in the Evening Standard! for the first game V Widnes! someone posted on Twitter this morning, has anyone seen it? https://apis.mail.yahoo.com/ws/v3/mailboxes/@.id==VjN-8udzNkQahv3iyOI5hAeOzcTRPrHedjWcHf38z7try2shcORy0eGNrTiOG1GZCLGWGl2LEeEb8L4Fd0GBJs5fOA/messages/@.id==APpq8MAxnWf0YcLsyge8eIVFrYI/content/parts/@.id==2/thumbnail?appid=YMailNorrin

Good to see an advert in the Evening Standard! for the first game V Widnes! someone posted on Twitter this morning, has anyone seen it? https://apis.mail.yahoo.com/ws/v3/mailboxes/@.id==VjN-8udzNkQahv3iyOI5hAeOzcTRPrHedjWcHf38z7try2shcORy0eGNrTiOG1GZCLGWGl2LEeEb8L4Fd0GBJs5fOA/messages/@.id==APpq8MAxnWf0YcLsyge8eIVFrYI/content/parts/@.id==2/thumbnail?appid=YMailNorrin

Re: Pre season marketing starts : Wed Dec 22, 2021 10:27 am  

jaybs wrote: Good to see an advert in the Evening Standard! for the first game V Widnes! someone posted on Twitter this morning, has anyone seen it? https://apis.mail.yahoo.com/ws/v3/mailboxes/@.id==VjN-8udzNkQahv3iyOI5hAeOzcTRPrHedjWcHf38z7try2shcORy0eGNrTiOG1GZCLGWGl2LEeEb8L4Fd0GBJs5fOA/messages/@.id==APpq8MAxnWf0YcLsyge8eIVFrYI/content/parts/@.id==2/thumbnail?appid=YMailNorrin Sorry Jaybs I avoid the Standard like the plague- but I must say the Wednesday edition , with the property section, is very absorbent and excellent for lining the cat's litter tray.

jaybs wrote: Good to see an advert in the Evening Standard! for the first game V Widnes! someone posted on Twitter this morning, has anyone seen it? https://apis.mail.yahoo.com/ws/v3/mailboxes/@.id==VjN-8udzNkQahv3iyOI5hAeOzcTRPrHedjWcHf38z7try2shcORy0eGNrTiOG1GZCLGWGl2LEeEb8L4Fd0GBJs5fOA/messages/@.id==APpq8MAxnWf0YcLsyge8eIVFrYI/content/parts/@.id==2/thumbnail?appid=YMailNorrin Sorry Jaybs I avoid the Standard like the plague- but I must say the Wednesday edition , with the property section, is very absorbent and excellent for lining the cat's litter tray.

Re: Pre season marketing starts : Wed Dec 22, 2021 10:52 am  

RfE wrote:

Sorry Jaybs I avoid the Standard like the plague- but I must say the Wednesday edition , with the property section, is very absorbent and excellent for lining the cat's litter tray.

Can understand! but when I am in London, it is a Novelty ti read!

Not sure why I can't get photo's to work sometimes???

Re: Pre season marketing starts : Wed Dec 22, 2021 11:47 am  

jaybs wrote:

Can understand! but when I am in London, it is a Novelty ti read!

Not sure why I can't get photo's to work sometimes???

It's the same ad I previously posted when it was in the Metro.

Re: Pre season marketing starts : Thu Dec 23, 2021 10:08 am  

Apparently James has tweeted a SWTrains campaign is starting soon.

Credit to the club for finally marketing, I just hope they have chosen the right method given how many now work from home, even before the recent work from home order.