Given we've been at the Twickenham Stoop for nine years and nearly one third of our existence as a club (1997-1999, 2006-2011) I see nothing wrong with Harlequins. It's as close to home as we have got and as good a name as any. I think it is telling the fact that there is no consensus on what we should renamed to anyway…
A few things I thought were important, but I'm sure people will disagree:
1. The enormous amount of good community work the club has done since 2006 has all been done under the banner of Quins (and more recently the foundation). Like it or not, by disassociating ourselves from Quins we indirectly disassociate ourselves from that as well.
2. As far as I can see the Quins club have been very good to us and seen very little in return. We can use the ground for the whole season and not just when the pitch isn't being reseeded, they have our merchandise in the club shops, old shirts, photos is on display in the bar etc. It seems like a bit of a snub to them to change the name on a whim. Maybe some people don't care (and yes I know we pay rent now) but I think it would be foolish to take the other things things for granted.
3. The club struggles with resources (money, staff) to do the things it wants to do today. To do any rebranding well is very resource intensive. And I'd suggest a poor use of them. I'd rather the money and staffs time were spent on other initiatives.
4. Minor point: all the best wins (yes there have been some) as Harlequins have been achieved with mainly British squads featuring a number of local players.
When we went 4th in the league half way through the 2009 season I don't recall too many people complaining about associating with the Harlequins brand back then. Nor for that matter do I remember many people complaining about associating with Harlequins when Chad Randall dived over to bring up the forty yesterday either.
Being called Harlequins is the least of our problems as far as I can see.