Re: Story in Guardian today : Fri Jun 24, 2011 10:42 am
Londo06 wrote:
With both Gus Mackay and David Hughes stating the sponsorship in name angle is there any mileage in having a sponsor in our name such as London Pride that I floated somewhere a few days back. Sponsorship is commonplace in southern-hemisphere rugby union with the sponsorship name being the name at the start of the name, ie Rabodirect Melbourne Rebels, or HSBC Warratahs which is seen at every game at the SFS, or in the league the vodafone Warriors.
In the northern hemisphere we haven't gone down the route of refering to our teams by their mascot, rather than where the team, and in my opinion a sports drink may be ideal, but with Red Bull being the main player we wouldn't want to move from one confusion to become the second bulls in the same league. Gatorade is a relatively small player in the UK market, and lucozade seem to put alot of money into athletics so I'd imagine their budget is tied up in 2012.
The other beverage would an alcoholic one and one that rugby league has traditionally had a strong relationship with, and perhaps one that they should look at renewing, maybe get Keith Hogg back into a Harlequins hat and link up the Scottish and Newcastle Breweries he was involved with.
Remember Harlequins rugby union were known as NEC Harlequins for a time and anything that allows us to build our playing roster and spent towards cap will be a cross worth bearing.
Hell why not become the London Pride Lions, it gives us a sponsor in the name, a return to Fulham colours to match the Fullers beer, a Lion is not a rugby league mascot in SL, Pride is an established name in Australian rugby league, a group of Lions is called a pride of lions and surely pride is something that you want associated with the shirt and the club. Fullers London Pride is made a few miles up the road from the Stoop and only a stones throw from two our former homes in Brentford and Chiswick. Also a Lion is a symbol of Britishness and may allow us to form an alliance with Surrey CCC who have returned to the name Surrey Lions after being known as the Surrey Brown Caps for a few years.
London Pride Lions.
London Pride Lions if we don't go down the London Broncos route
In the northern hemisphere we haven't gone down the route of refering to our teams by their mascot, rather than where the team, and in my opinion a sports drink may be ideal, but with Red Bull being the main player we wouldn't want to move from one confusion to become the second bulls in the same league. Gatorade is a relatively small player in the UK market, and lucozade seem to put alot of money into athletics so I'd imagine their budget is tied up in 2012.
The other beverage would an alcoholic one and one that rugby league has traditionally had a strong relationship with, and perhaps one that they should look at renewing, maybe get Keith Hogg back into a Harlequins hat and link up the Scottish and Newcastle Breweries he was involved with.
Remember Harlequins rugby union were known as NEC Harlequins for a time and anything that allows us to build our playing roster and spent towards cap will be a cross worth bearing.
Hell why not become the London Pride Lions, it gives us a sponsor in the name, a return to Fulham colours to match the Fullers beer, a Lion is not a rugby league mascot in SL, Pride is an established name in Australian rugby league, a group of Lions is called a pride of lions and surely pride is something that you want associated with the shirt and the club. Fullers London Pride is made a few miles up the road from the Stoop and only a stones throw from two our former homes in Brentford and Chiswick. Also a Lion is a symbol of Britishness and may allow us to form an alliance with Surrey CCC who have returned to the name Surrey Lions after being known as the Surrey Brown Caps for a few years.
London Pride Lions.
London Pride Lions if we don't go down the London Broncos route
I second that
, (and may I say a brilliant summary), although I would prefer the nickname The Lions, like Manchester United are just that but also The Red Devils.
