: Thu Oct 16, 2008 2:25 pm
Simon M wrote:
Some interesting ideas.
What form would the marketing take?
How will you measure responses?
What do you consider a good return on investment?
If we had 750 @ £60 a year, then we would have £45,000 to play with. The elected commitee would meet as often as required to discuss proposals from those who have contributed (the 750) and select the best way to spend the money available for each game.
I would think that as an organisation, we would need to have backing from the club to be able to negotiate deals and build relationships with the local press and community, but I would imagine that with £3,500 available for each game, we would look at a voucher in the local press, some PR coverage on local radio stations, maybe a poster at Twickenham station (oh, how i'd love it for Quind to sponsor the station..flowes, clean and tidy thanks to Quins RL), leafletting at the station on Thursday/Friday nights...blah blah blah...
I would consider a 5,000 increase on the annual total (£9 A POP) a fair return on investment...but more importantly, we would attempt to get feedback from the newbies on what they liked/didn't and encourage repeat business.
This may or may not be a pipe dream, but I feel it might be worth the club considering it NOW rather than in February.......which is what will probably happen