My preferences on name would be -
London Knights
London Colts
London Bulldogs
The Broncos name was good at the time, but I agree that it will stir up notions of failure from those who have followed rugby for a time and as such probably isn't the best way to go. If we're to leave the Quins brand we need a fresh new name to market.
There is a great divide on this thread (admittedly only a few posters though) on whether to stay with Quins or start afresh. Reminds me of an issue that happened years ago at Harlequins...the club effectively split and bang....the London Wasps were formed. This is unlikely to happen here as the resources and fan base in London can only muster one SL team, but unless we all back a route forward and buy in to the vision we'll lose what seems like half the fan base.
It would be interesting to see via a survey (carried out by an independant company) across London where is the largest fan base for rugby league. I'm (and only making a guess) thinking the West/South West London is probably the best place to stay. This has been where we've built a home over the last 15 or so years (spectator numbers could be stronger admittedly) but moving to East London or similar will put off the casual fans that make up the numbers at games presently.
Though casual fans may begin turning up from East London, I think that we'd be starting from scratch completely.
I'd like to see a well designed kit that your average sports fan would pick off the shelf in a sports shop and consider buying. It has to look good - it's amazing how much publicity wearing a shirt in public brings - the more people wearing it about the better. I hope they use a decent kit designer and supplier then put it to vote so that we can get the best strip in the league.
The Exiles marketing was great....the new club needs a similar approach across London...numerous bill boards, adverts in the Metro, Oyster card holders etc building an anticipation of the "London (inset)"...the more people see a brand/logo and the colours - but without knowing at first what it is the more curious they become. We need to set out a straegy now and with the RFL and all partners get out into London!
I know all these points have been raised on here already...but it just seems with a well designed product and joint thinking and approach from the club, RFL and fans...our last chance saloon might work!
