Latest Help from the RU Marketing Team!! : Fri Jun 05, 2009 5:13 pm  

Just received this from the RU side.........thanks for the marketing help guys!!!!

"Welcome to the Harlequins Ezine
There may not be any action this weekend at The Stoop but the hard work doesn't stop for the Quins boys.

Danny Care and Nick Easter etc etc ..........

Don't forget to get down to The Stoop on Sunday to help Cosmopolitan break a Guinness World Record for the largest gathering of men in their underwear. Hopefully the sun will be there too!"

Never mind a gathering of Y fronts.......would not have hurt them to give RL a mention

: Fri Jun 05, 2009 5:18 pm  

Re: Latest Help from the RU Marketing Team!! : Fri Jun 05, 2009 8:22 pm  

Under the sticks wrote:

Just received this from the RU side.........thanks for the marketing help guys!!!!

"Welcome to the Harlequins Ezine
There may not be any action this weekend at The Stoop but the hard work doesn't stop for the Quins boys.

Danny Care and Nick Easter etc etc ..........

Don't forget to get down to The Stoop on Sunday to help Cosmopolitan break a Guinness World Record for the largest gathering of men in their underwear. Hopefully the sun will be there too!"

Never mind a gathering of Y fronts.......would not have hurt them to give RL a mention

So much for the "joint initiative" when the RU season finished

: Sat Jun 06, 2009 8:11 am  

for the largest gathering of men in their underwear

I would hope that RL would distance itself from this sort of unnatural event. That sort of gathering will encourage unsavoury types-We've go enough of them

: Mon Jun 08, 2009 9:37 pm  

Do you ever advertise or mention the RU side in any of your publications?

: Mon Jun 08, 2009 9:56 pm  

Marquis of Bedfont wrote:

Do you ever advertise or mention the RU side in any of your publications?

Yes.

: Mon Jun 08, 2009 9:58 pm  

Marquis of Bedfont wrote:

Do you ever advertise or mention the RU side in any of your publications?

Yes. For example, programme for the game v. Wakefield on May 17th is in front of me - our chairman David Hughes writes his customary "Welcome" piece which terminates with a paragraph (about 1/4 of the whole piece) congratulating the RU club and admiring their successes on and off the field. Also a full page ad for "See the Lions take on SA at the Stoop".

Don't know if regular RU games are advertised when the seasons overlap, but they hardly need it.

: Tue Jun 09, 2009 7:52 pm  

BroncOnIon wrote:

Yes. For example, programme for the game v. Wakefield on May 17th is in front of me - our chairman David Hughes writes his customary "Welcome" piece which terminates with a paragraph (about 1/4 of the whole piece) congratulating the RU club and admiring their successes on and off the field. Also a full page ad for "See the Lions take on SA at the Stoop".

Don't know if regular RU games are advertised when the seasons overlap, but they hardly need it.

Not to mention Wellsi using his column in Rugby League World magazine to congratulate Ugo Monye on his Lions call up.

: Wed Jun 10, 2009 3:41 pm  

Quins RU sent out a email to all their season ticket holders today stating:

"The Club does not pause for breath once the Union season has finished and the focus switches to Rugby League during the summer months.

There is a fantastic ‘Summer At The Stoop’ starting on Saturday 20th June with a visit of The Champions Leeds Rhinos who we have already beaten at their place this season. The day promises to be an absolute “Rugby Fest” starting at 2pm with The British and Irish Lions taking on South Africa in the first Test Match and this will be shown live on a big screen in the Kings Bar.

From 3.30pm, the reserves take on their counterparts and at 6pm, Harlequins RL takes on the Leeds Rhinos in, probably the biggest game of their season to date. There will be a range of entertainment on the day, and as a Quins Union Season Ticket holder, you can buy two tickets for just £10*

Simply call the ticket hotline on 020 8410 6000, quoting reference ‘RU’ and your Customer Number.

The action continues during the summer with 3 more fantastic fixtures, where you can also buy two tickets for just £10*

· Saturday 11th July: Harlequins RL v Huddersfield Giants – Kick Off 3pm*
A day dedicated to the local community and grass roots of rugby featuring a full range of family entertainment

· Saturday 25th July: Harlequins RL v St Helens – Kick Off 3pm*
Down Under Day at The Stoop with great schedule of activity all with an Antipodeans theme

· Saturday 8th August: Harlequins RL v Bradford Bulls – Kick Off 3pm*
"High School Musical" at the Stoop. Join the cast of "High School Musical". Listen to them sing, watch them dance and join them for a "sing a long"

The closing dates for these offers are 3 days before each game so call 020 8410 6000 and book now for the “Summer At The Stoop”

So, to be fair, they have tried.

: Wed Jun 10, 2009 3:51 pm  

Marketing Ideas by me:

* Take a game on "Tour" in London like Celtic are. I'd like to see QRL play at other London grounds to help publicity and with a good marketing push in that area then (hopefully) people will turn up. Maybe a game back at Brentford to try and get the locals interested again, QPR to try and attract the antipodeans in plus families up North can travel down (Mother/Daughter in Westfield Centre and Father/Son at the game) and into areas with developing teams e.g. Crystal Palace (can get media attention at S.London Storm, Greenwich etc) and East London maybe Leyton Orient for all the Essex fans and its closeness to transport, the shops etc.

* Flyers at the Australia v New Zealand game in October.

* Charity Days. E.g. Breast Cancer Day where the club ask fans to wear pink and there are collection buckets etc to raise cash and the QRL boys wear pink training tops to warm-up in.

* A London Rugby League Heritage Day. Cheap tickets, cheap booze, introduction of a few real ales and a cracking history of RL in the capital with old shirts, memorabilia, ex-players, Q&A sessions with ex-players/current players etc.

* A few advertisements in busy areas of the capital e.g Waterloo station.

* "Australia Day" or "Kiwi Day" where we aim the day at RL loving Aussies/Kiwis with traditional foods, drinks etc plus traditional dances for the Kiwis.

* "£2 off your next visit" scheme for first-timers.