Re: Marketing. : Tue Nov 15, 2022 9:40 pm  

orangeman wrote:

If you think Key and Eagle, Ticket Co or iPRO are anything more than contra deals...

If Key and Eagle are a contra deal, then anyone who buys a ticket deserves to be classified as contra deal.

Those of you that are season ticket holders should have your own page on the website and a place in the "hall of fame" at least.

Re: Marketing. : Tue Nov 15, 2022 9:58 pm  

Benny Profane wrote:

If Key and Eagle are a contra deal, then anyone who buys a ticket deserves to be classified as contra deal.

Those of you that are season ticket holders should have your own page on the website and a place in the "hall of fame" at least.

If we don’t get a shift on with recruitment likely that ST holders will be padding out the reserves squad. I don’t envisage an upturn in results but salary bill will be cheaper than last year.

Re: Marketing. : Fri Nov 18, 2022 2:32 pm  

So I get my weekly London Broncos newsletter in my email, and scroll down to the club news part with baited breath to see which players we have hired for our promotion push next season, instead what I get is

CLUB NEWS

Gold Lounge Duo Membership launch for those in search of the premium experience!
London Broncos are pleased to confirm our Gold Lounge Season Membership has been extended to offer two people a one-off discount for all 2023 home fixtures.

Priced £450 per person, Gold Lounge Season Membership offers Broncos fans the premium matchday experience including a private card bar, covered padded seating in the West Stand, matchday raffle draws and a one-course hot fork buffet meal.

Now, when two people purchase a Gold Lounge Season Membership together, they can access all the above for £850 via our Gold Lounge Duo Membership.

Mark Kemp, London Broncos Head of Commercial, said: “Our premium Gold Lounge offers fans the ultimate matchday experience and we recognise people wish to share this with others.

“It’s why we’ve taken £50 off the price when people purchase our new Gold Lounge Duo membership for 2023.
“We hope this offer appeals to our supporters who we look forward to welcoming to the Cherry Red Records Stadium in the new year.”

Details of player sponsorship will be released next week. Keep an eye on the club’s social media channels and website for the latest information!

So the only club news is trying to flog me a gold lounge membership while not improving the squad, improving the match day experience, improving anything at all to make me even want to get a basic ticket for next year. Hmmm I wonder what I will do

Is the Premium experience losing by 30 points to Bately as you have not improved the squad from last year? As what happens on the pitch is what will make me come back, and I'm not seeing anything from you relating to that

Re: Marketing. : Fri Nov 18, 2022 3:23 pm  

[quote="crashmon"]So I get my weekly London Broncos newsletter in my email, and scroll down to the club news part with baited breath to see which players we have hired for our promotion push next season, instead what I get is

It’s back.The obsession with the “Gold” Lounge. In other news both Sheffield and Bradford have strengthened their squads. Feels just like our relaxed approach to recruitment as of last season although we appear to have avoided the schoolboy errors on the retention side so that’s an improvement.

Re: Marketing. : Sat Nov 19, 2022 12:03 am  

The Platinum Lounge (Tier 1) seems to have been dropped in favour of the Gold Lounge (Tier 2). Next step is the Tier 3 Silver Lounge! It's actually a really good space (500 max I believe). No windows apart from the mezzanine level. It's a conference area really.

Re: Marketing. : Sat Nov 19, 2022 10:13 am  

Smithers99 wrote:

The Platinum Lounge (Tier 1) seems to have been dropped in favour of the Gold Lounge (Tier 2). Next step is the Tier 3 Silver Lounge! It's actually a really good space (500 max I believe). No windows apart from the mezzanine level. It's a conference area really.

It looks to me like a perfectly tidy conference space but I personally can’t see the additional benefits as a standard punter. I do hope, however, that they can attract some corporate into the space. That seems to be a reasonable but unspectacular fit and if the club is to grow additional revenue streams are a must.

Re: Marketing. : Sat Nov 19, 2022 10:45 am  

Yep, it's clear this is just a cynical attempt to extract more cash from ordinary fans. The club would be better off driving proper growth by focussing on attracting more regular fans in the stands (the 5,000 target) and using this as a proper corporate space at higher prices.

Re: Marketing. : Sat Nov 19, 2022 12:09 pm  

jbuzza wrote:

Yep, it's clear this is just a cynical attempt to extract more cash from ordinary fans. The club would be better off driving proper growth by focussing on attracting more regular fans in the stands (the 5,000 target) and using this as a proper corporate space at higher prices.

Well being absolutely fair to them Buzza, they have the facilities and I assume they considered them better than Ealing and a bigger income generator and thus a factor in the expensive move so I can understand that they’ll want to test that theory and see if they can generate interest. Definitely a bit irritating for us fans who see radio silence on recruitment but the club banging on about the merits of a one course hot buffet but it is what it is.

I hope they are having a good old think about engaging with the community and local media/info outlets. I know local newspapers are fading away but there must be some avenues to connect with SW and West London. I have a feeling the more west and out you go the more affluent it is. I can see a potential market of middle class rugby union fans who want to see something different and a potential intro to youth market via schools already playing rugby perhaps even private schools. It seems a better than starting from a standing start in fairly cash strapped areas with no obvious links to Rugby. Trouble is you have to keep doing it a one off just won’t have much impact and I’m not sure we are resources for that kind of thing any more. I may well be wrong and it’s all predicated on the team playing a reasonable brand of rugby and some kind of minimum standards on match day experience. Big season this. My gut is if this is another poor one options will be fading fast. Here’s hoping the worst is behind us.