: Tue Feb 24, 2009 12:12 pm  

gutterfax wrote:

The result of the Manly game is that a point has been proved. If you spend cash wisely and badger the press and media insesantly you, WILL get a return on investment. Lessons have to be learnt from this episode.

I agree 100%

My point is not whether the club are capable of doing it, the question is whether they WILL do it week after week after week.

I say again I have been a Quins ST holder for 5 years until this year but since the end of last season I have received more marketing material from Leeds Rhinos than I have from Quins. The link to Leeds is that I ONCE purchased some tickets over their web site

There is definately a lesson in there somewhere

: Tue Feb 24, 2009 12:41 pm  

Well, the newbies I brought certainly all enjoyed themselves, though I doubt they'll come back week in, week out. More likely, they'll be interested in attending the odd big game - for example, I'm confident that they'll all want to be at the Four Nations match, but it looks like I'll be heading out on my own this week.

: Tue Feb 24, 2009 3:21 pm  

Chris Brown wrote:

I agree 100%

My point is not whether the club are capable of doing it, the question is whether they WILL do it week after week after week.

I say again I have been a Quins ST holder for 5 years until this year but since the end of last season I have received more marketing material from Leeds Rhinos than I have from Quins. The link to Leeds is that I ONCE purchased some tickets over their web site

There is definately a lesson in there somewhere

Ditto - I bought a ticket for Rovers @ Leeds online last season, since then they've emailed me every week and posted me season ticket mailers, and recently a merchandise brochure. There's a club that's making an effort.

That said, the stuff was pretty poor - there was no call to action or a "PS" on the letter, and the copy didn't have enough questions or other DM tricks. Nor was it well targeted - I bet there's a massive correlation between a number of previous events attended and sales of merchandise, and no doubt there's a negative ROI on mailing that brochure to my segment (ie single purchase) so I shouldn't have been sent one. Which all goes to show that there's an opportunity for Quins to not only do what others have shown works, but to do it miles better.

: Tue Feb 24, 2009 3:28 pm  

Well I've just received a newsletter from the club entitled "Thank you from Harlequins" that has a pic from the game and a plug for the next three games.

Not a massive deal but 100% better than last season.

Who ever is writing the copy needs a crash course in marketing mind but hey it's a start.

: Tue Feb 24, 2009 3:41 pm  

Big Graeme wrote:

Well I've just received a newsletter from the club entitled "Thank you from Harlequins" that has a pic from the game and a plug for the next three games.

Not a massive deal but 100% better than last season.

Who ever is writing the copy needs a crash course in marketing mind but hey it's a start.

I have subscribed 4 times with 4 different email addresses....and I feel very inloved
No emails since SOTIC took over the e-hosting/e-marketing from Digital ink

: Tue Feb 24, 2009 4:10 pm  

tyr wrote:

Well, the newbies I brought certainly all enjoyed themselves, though I doubt they'll come back week in, week out. More likely, they'll be interested in attending the odd big game - for example, I'm confident that they'll all want to be at the Four Nations match, but it looks like I'll be heading out on my own this week.

I think that this point is very relevant to us building our crowd. One aim of our marketing this year should be to create a bigger sense of 'event' around some of our less glamourous home fixtures. We can usually get a fair crowd in for the bigger games against Wigan, Saints etc (due in large part to the away following I know) but struggle to sell the other fixtures against the likes of Wakey, Castleford, Salford etc.

One of the really pleasing things about Sunday was that the whole event had a terrific buzz about it, as my son said to me 'it's a bit different from the Halifax friendly isn't it!'.

Creating that buzz for all of our home games is easier said than done of course but with some imagination, some local media support and some decent marketing spend (as pointed out in various replies on this thread) it surely can't be impossible.

: Tue Feb 24, 2009 4:16 pm  

100%Legume0%Onion wrote:

it surely can't be impossible.

: Wed Feb 25, 2009 6:54 pm  

Great day, great crowd. We must have made a killing at the bar! Only negative was the marketing of the Wigan game. I only heard it mentioned (in a mumbly inaccurate way) over the tannoy a bit ater the final whistle, when quite a few had already left the stadium.

Huge amount of Manly fans who are unlikely to come back but im sure we've added a few new fans no problem. Everyone enjoyed it, good effort.

Kylie tribute was a bit fat though