Re: Senior at it again! : Thu Jan 26, 2012 4:29 pm  

SEB wrote:

No, you wouldn't. It has been estimated the value of Stobart's marketing could be worth anything between £1m and £2.5m.

Whose marketing figures are those, the RFL's ?

I wonder if anyone at the RFL has taken into account that it looks like the logos will be going onto refrigerated trailors and those trailors will be running mainly at night when most people are asleep, so whose going to see them then ?

The Stobart refridgerated trailors will collect frozen and fresh produce throughout the night that will be delivered into supermarket stores and supermarket distribution centres in the early hours of the morning ready for when the stores open, the trailors will be long gone before most people wake up. You don't run many fridges during the day as fresh produce needs to be their first thing, a few will still run but nowhere near as many as will be running at night and into the early hours of the morning.

I'll stick with Keith Senior on this, the only real winners to me look to be Stobart.

Re: Senior at it again! : Fri Jan 27, 2012 1:25 am  

SEB wrote:

Also, Betfair wanted exclusivity. Stobart did not. Hence the RFL can now attract further sponsors to associate with the SL brand, a bit like UEFA do with Champions League.

I won't hold my breath while waiting for these associate sponsors to pump money into the game.......

Maybe irn bru might be able to do adverts at every ad break.....oh they already do !!!

Oh well maybe we can go back to the days of the Tissot man of the match....what a money spinner that was....

Small time......

Re: Senior at it again! : Fri Jan 27, 2012 7:01 am  

Why does anybody give a sh*t what he thinks. Horrible person.

Re: Senior at it again! : Fri Jan 27, 2012 9:14 am  

Haven't the RFL have already said that the lack of exclusivity means that they are likely to be able to announce partner sponsors to the cash value of the previous deal?

In which case we get the cash AND the Stobart exposure.

Well done the RFL. Oh, and Senior is an oxygen thief.

Re: Senior at it again! : Fri Jan 27, 2012 9:16 am  

Rob Wire wrote:

The Stobart refridgerated trailors will collect frozen and fresh produce throughout the night that will be delivered into supermarket stores and supermarket distribution centres in the early hours of the morning ready for when the stores open, the trailors will be long gone before most people wake up. You don't run many fridges during the day as fresh produce needs to be their first thing, a few will still run but nowhere near as many as will be running at night and into the early hours of the morning.

Has it been said that the trucks will be the refrigerated trailers? That's only part of what Stobart do?

They have about 2,500 trucks, we have 100 with SL livery on. I very much doubt they are trucks that are only on the road in the dead of night.

Re: Senior at it again! : Fri Jan 27, 2012 10:15 am  

Personally I'm happy with the Stobart deal. My only disappointment is they could not negotiate slightly more trucks to be embossed with the SL logo, maybe 15-20% instead of the approx 4% they agreed.

Re: Senior at it again! : Fri Jan 27, 2012 6:36 pm  

FearTheVee wrote:

Has it been said that the trucks will be the refrigerated trailers? That's only part of what Stobart do?

They have about 2,500 trucks, we have 100 with SL livery on. I very much doubt they are trucks that are only on the road in the dead of night.

Its not practicle to have that kind of complex design on a curtain sided trailor for a few reasons, firstly the cost would be astronomical which i doubt would make it viable, secondly curtain sided trailors get tears in them quite often so they have to be patched up with blank pieces of tarpaulin, that means bits of players or logos will start to go missing where the blank repair patches have gone.

You then have thieves that target curtain sided trailors on a regular basis, they slash them open to get at the goods inside, the huge rips can be repaired but with artwork like the new RFL design you would have to write the curtain off and order a new one.

Compare that to the cost of just a transfer to go on the side and back of a refrigerated boxed trailor, thats why i guess they are going onto the Stobart fridges.

Stobarts main work will be with curtain sided trailors as thats where the bread and butter work is in general haulage, you won't get the same kind of exposure with the fridge trailors as like i said previously the majority will run in the evenings and early hours of the morning delivering fresh produce.

Re: Senior at it again! : Fri Jan 27, 2012 6:45 pm  

So all hard sided trailers are fridges?

Sure i've seen plenty that are not.

Re: Senior at it again! : Fri Jan 27, 2012 6:56 pm  

Horatio Yed wrote:

So all hard sided trailers are fridges?

Sure i've seen plenty that are not.

Boxed sided trailors are not practical for general haulage of which thats Stobarts main business, they can only be loaded from a loading bay or from the floor by a fork truck then the driver has to pump truck all the pallets down the trailor which takes time. Curtain sided trailors are a doddle, just pull back the curtains and you can be loaded or unloaded in no time.

Boxed trailors just aint practical other than in fridge work or specialised work like transporting F1 and rally teams etc, you see a few rented ones but companies will only take those when they are really desperate and have a shortage of trailors.

Supermarket companies have a few but other than that general haulage companies stay away from them as they arn't very practical.

Re: Senior at it again! : Fri Jan 27, 2012 7:05 pm  

Depends on who they deliver too though, if you're delivering to yards then curtain siders are great but a lot of distribution centres have rear loading docks and curtain siders are pointless for that.