Snaggletooth wrote:
it gets existing ST holders to renew
They're going to choose to do that (or not) based on a number of factors. I doubt whether having a membership system in place makes any difference.
Snaggletooth wrote:
new members to join with a promise of some small saving here and there.
If there's savings to be had, the club should offer them out anyway. It's not as if the membership costs anything.
I can see why the likes of United do it where there is high demand for limited tickets. You have to pay for membership but you get discounted tickets, so you have to way up if you're going to get value from it over the season. That's not the case here is it?
The only reason I can see for it, is that it builds up a marketing database for casual fans. They've already got info on season ticket holders which they can use for marketing purposes. There is also less administration on the ticketing side with the season cards.
So, a few advantages for the club but not really anything different for the fans.
Hopefully they've got plans on expanding the membership benefits (lots of discounted stuff please, the Nandos deal in the season ticket the other year was great until they cottoned on to how much money they were losing through it) in the future.