There is no doubt that a strong London side would be a boost for the game and it's a pity that their regular moves, from ground to ground and borough to borough around London has killed any chance of genuine growth for them.
Right now, despite some great community work and decent numbers of players having made it through into SL and having a very good coach, they aren't a great "sell" for the sport.
Like everything, the answer is serious money over a sustained period of time and without a guarantee of a place in the top flight, who on earth would want to throw a few million quid at the London "project" .
Once again, RL needs to work out just what the hell it wants to do and where it wants to be in 5,10 or 20 years time.
Right now, we are like a ship, drifting in the sea in stormy waters, with no power and definitely no steering.
Without getting too political, can the sport tap into the "northern powerhouse" and "levelling up" funds that are supposedly being made available.
I realise that there will be huge demands on any funds but, it may be worth a shot.
As for the world cup, I really can't see the Aussies and Kiwis wanting to come over, especially if it may impact the start of their regular season, which is another huge issue for the game as they shouldn't be putting their domestic game above a World Cup.