What Him said about broadening the breadth of RL in the UK is the only option.
More people playing and watching will increase the income naturally.
I find it bizarre in the extreme that people say there is not enough of a player pool in the UK. For a country with far more in terms of population, wealth and easy access to a European market of potential players over 100 million, yet our talent pool is smaller than that of Australia and New Zealand.
It's a bit of a poor excuse.
People are looking at the NRL today, but for years they have tightly controlled the NRL cap and concentrated on clubs have better balance sheets. Even when the SL took a couple of their players, did they change direction? No, they concentrated on the bottom line. We have far larger potential to grow in this country and growth of the game in terms of TV and attendances will be the key to bringing up both the cap and the quality of the game long term.