The Chair Maker wrote:
Funnily enough in my original draft I wrote a section about RL fans being very price sensitive, and was going to use examples of the various discounts eg World cup, challenge cup etc thrown at fans to try to get them to attend matches that are perceived to be of a lower quality.
Such a culture that has been developed within RL, has lead to a situation in which its now expected that tickets will be given away or heavily discounted in lesser matches. I expect this will be the case for the second league of 8 matches. Why fork out £200+ for a season ticket when you know someone will be handing out freebies in schools and shopping centres, or offering a ticket to a match for a fiver on groupon.
Koukash alluded to this re Salfords season ticket sales or lack of in the Manchester Evening News, with the following comments "It should have been far greater and stronger. It’s no use expecting free tickets – those days have gone."
I actually think this is true in a much wider culture than just rugby league now, just look at the complaints and sulking when apple made the new iPhone "only" £100 cheaper. The only things we seem happy to pay full price for are things that seem limited.
This is of course, nothing more than mass psychology by the advertising industry, to make us go crazy when things appear a bargain (see the many Black Friday videos on a popular video sharing site)
For whatever reason, rugby league fans just don't think of things selling out, so tickets don't feel limited, so paying full price seems a rip off and it cycles. If Wigan and saints were season ticket only, do you think you'd see a (slight) increase season ticket sales?
Rugby league clubs need to be cleverer, instead of just trying to drop the price to compete with perception of value (something that it just won't win against) there needs to be more in the season ticket. If a season ticket contained access to meet the players and fans forums and exclusive content, teams would in the long run do better than just trying these silly season tickets for a 5er or whatever it is.
All in my opinion