Re: Opening SL weekend sees attendances tumbling by 12.66% : Thu Aug 08, 2013 10:41 am
Superted wrote:
Another angle to look at the cheap Groupon/Wowcher/BOGOF offers is that they further de-value a season ticket.
One of the main selling points of a Season ticket is that it saves you money (usually marketed as getting a number of games free - usually 3 or 4). All it takes now is to miss a couple of games because of holidays or work commitments, and then throw in some of the cheap deals and suddenly the 'extra value' of your season ticket is gone. And that's without mentioning that some of the guff on show throughout the regular season isnt worth full admission prices anyway. Using these offers on a regular basis as a sport is a slippery slope.
I thought we would have learned our lesson about de-valuing our product with the ridiculous Stobart deal - One that I have no doubt has played its part in not getting a main sponsor this year.
One of the main selling points of a Season ticket is that it saves you money (usually marketed as getting a number of games free - usually 3 or 4). All it takes now is to miss a couple of games because of holidays or work commitments, and then throw in some of the cheap deals and suddenly the 'extra value' of your season ticket is gone. And that's without mentioning that some of the guff on show throughout the regular season isnt worth full admission prices anyway. Using these offers on a regular basis as a sport is a slippery slope.
I thought we would have learned our lesson about de-valuing our product with the ridiculous Stobart deal - One that I have no doubt has played its part in not getting a main sponsor this year.
I don't get a season ticket anymore mainly for that reason.
Ultimately If I had a season ticket I would still miss a few games a year either through holidays or work. Factor that with some games that I'm not to bothered about watching and being able to get cheap tickets through various offers throughout the season it just isn't worth forking out for one.