Re: Opening SL weekend sees attendances tumbling by 12.66% : Mon Jul 22, 2013 9:32 pm  

Round 1 Fixtures (7 in total)
Total attendance in 2013 = 64,387 (Avg: 9,198)
Total attendance for same fixtures in 2012 = 63,376 (Avg: 9,054)
% increase = +1.59%

Round 2 Fixtures (7 in total)
Total attendance in 2013 = 69,809 (Avg: 9,973)
Total attendance for same fixtures in 2012 = 71,989 (Avg: 10,284)
% decrease = -3.03%

Round 3 Fixtures (7 in total)
Total attendance in 2013 = 58,711 (Avg: 8,387)
Total attendance for same fixtures in 2012 = 71,246 (Avg: 10,178)
% decrease = -17.59%

Round 4 Fixtures (7 in total)
Total attendance in 2013 = 58,948 (Avg: 8,421)
Total attendance for same fixtures in 2012 = 68,803 (Avg: 9,829)
% decrease = -14.32%

Round 5 Fixtures (7 in total)
Total attendance in 2013 = 50,207 (Avg: 7,172)
Total attendance for same fixtures in 2012 = 57,593 (Avg: 8,228)
% decrease = -12.82%

Round 6 Fixtures (7 in total)
Total attendance in 2013 = 67,079 (Avg: 9,583)
Total attendance for same fixtures in 2012 = 71,439 (Avg: 10,206)
% decrease = -6.10%

Round 7 Fixtures (7 in total)
Total attendance in 2013 = 57,048 (Avg: 8,150)
Total attendance for same fixtures in 2012 = 69,941 (Avg: 9,992)
% decrease = -18.43%

Round 8 Fixtures (6 in total)
Total attendance in 2013 = 42,216 (Avg: 7,036)
Total attendance for same fixtures in 2012 = 60,028 (Avg: 10,005)
% decrease = -29.67%

Round 9 Fixtures (7 in total)
Total attendance in 2013 = 80,429 (Avg: 11,490)
Total attendance for same fixtures in 2012 = 81,841 (Avg: 11,692)
% decrease = -1.73%

Round 10 Fixtures (7 in total)
Total attendance in 2013 = 57,882 (Avg: 8,269)
Total attendance for same fixtures in 2012 = 71,601 (Avg: 10,229)
% decrease = -19.16%

Round 11 Fixtures (7 in total)
Total attendance in 2013 = 55,117 (Avg: 7,874)
Total attendance for same fixtures in 2012 = 62,013 (Avg: 8,859)
% decrease = -11.12%

Round 12 Fixtures (7 in total)
Total attendance in 2013 = 53,477 (Avg: 7,640)
Total attendance for same fixtures in 2012 = 63,337 (Avg: 9,048)
% decrease = -15.57%

Round 13 Fixtures (7 in total)
Total attendance in 2013 = 49,525 (Avg: 7,075)
Total attendance for same fixtures in 2012 = 59,648 (Avg: 8,521)
% decrease = -16.97%

Round 14 Fixtures (7 in total)
Total attendance in 2013 = 68,617 (Avg: 9,802)
Total attendance for same fixtures in 2012 = 80,737 (Avg: 11,534)
% decrease = -15.01%

Round 15 Fixtures (7 in total)
Total attendance in 2013 = 53,274 (Avg: 7,611)
Total attendance for same fixtures in 2012 = 57,921 (Avg: 8,274)
% decrease = -8.02%

Round 16 MAGIC WEEKEND Fixtures (7 in total)
Total attendance in 2013 = 62,042 (Avg: 8,863)
Total attendance at same event in 2012 = 63,716 (Avg: 9,102)
% decrease = -2.63%

Round 17 Fixtures (7 in total)
Total attendance in 2013 = 48,752 (Avg: 6,965)
Total attendance for same fixtures in 2012 = 54,966 (Avg: 7,852)
% decrease = -11.31%

Round 18 Fixtures (7 in total)
Total attendance in 2013 = 55,384 (Avg: 7,912)
Total attendance for same fixtures in 2012 = 56,180 (Avg: 8,026)
% decrease = -1.42%

Round 19 Fixtures (7 in total)
Total attendance in 2013 = 62,239 (Avg: 8,891)
Total attendance for same fixtures in 2012 = 60,958 (Avg: 8,708)
% increase = +2.10%

Round 20 Fixtures (7 in total)
Total attendance in 2013 = 55,617 (Avg: 7,945)
Total attendance for same fixtures in 2012 = 62,218 (Avg: 8,888)
% decrease = -10.61%

Round 21 Fixtures (7 in total)
Total attendance in 2013 = 64,512 (Avg: 9,216)
Total attendance for same fixtures in 2012 = 71,206 (Avg: 10,172)
% decrease = -9.40%

Round 22 Fixtures (7 in total)
Total attendance in 2013 = 63,146 (Avg: 9,021)
Total attendance for same fixtures in 2012 = 71,188 (Avg: 10,170)
% decrease = -11.30%

Rounds 1 to 22 Fixtures (153 in total)
Total attendance for 146 fixtures plus 7 MAGIC fixtures in 2013= 1,298,418 (Avg: 8,486)
Total attendance for same 146 fixtures plus 7 MAGIC fixtures in 2012 = 1,451,945 (Avg: 9,490)
Cumulative attendance loss = 153,527
% decrease = -10.57%

Re: Opening SL weekend sees attendances tumbling by 12.66% : Mon Jul 22, 2013 9:39 pm  

Club... Games... 2013... 2012... %gain/loss
Leeds... 11... 167112... 165695... +0.86%
Widnes... 11... 67323... 67874... -0.81%
Wakefield... 9... 71131... 72094... -1.34%
Hull... 10... 118913... 121303... -1.97%
Catalan... 10... 82579... 86238... -4.24%
Hull KR... 11... 80807... 85413... -5.39%
Warrington... 11... 118590... 126145... -5.99%
Castleford... 10... 62549... 67127... -6.82%
Wigan... 9... 129871... 144221... -9.95%
St Helens... 11... 122842... 154142... -20.31%
Huddersfield... 11.. 68688... 86656... -20.73%
London... 11... 24385... 30905... -21.10%
Bradford... 10... 87974... 120964... -27.27%
Salford... 11... 33612... 59452... -43.46%

SUBTOTAL... 146... 1236376... 1388229... -10.94%

Magic Weekend... 7... 62042... 63716... -2.63%

TOTAL... 153... 1298418... 1451945... -10.57%

Re: Opening SL weekend sees attendances tumbling by 12.66% : Mon Jul 22, 2013 9:42 pm  

Current Average Attendances V Same Fixtures Last Year
Club... SL:2013... (SL:2012)
Leeds... 15192... (15063)
Wigan... 14430... (16025)
Hull... 11891... (12130)
St Helens... 11167... (14013)
Warrington... 10781... (11468)
Bradford... 8797... (12096)
Catalan... 8258... (8624)
Wakefield... 7903... (8010)
Hull KR... 7346... (7765)
Huddersfield... 6244... (7878)
Castleford... 6255... (6713)
Widnes... 6120... (6170)
Salford... 3056... (5405)
London... 2217... (2810)

Re: Opening SL weekend sees attendances tumbling by 12.66% : Mon Jul 22, 2013 9:45 pm  

During the current franchised, 14 club, top 8 play-off system SL era... the total attendances in SL to date remain the lowest we have ever witnessed. Neither the replacement of the poorly-supported Crusaders with the better-supported Widnes, nor the establishment of 2 new stadia, nor the re-establishment of heavily-discounted SL tickets have prevented 2013 SL attendances from being the worst on record so far.

SL Rounds 1 to 22 total attendances comparison (2009 to 2013)
SL 2013 - 1,298,418 from 146 fixtures plus 7 MAGIC fixtures.
SL 2012 - 1,451,945 from same 146 fixtures plus 7 MAGIC fixtures.
SL 2011 - 1,363,885 from same 146 fixtures plus 7 MAGIC fixtures **
SL 2010 - 1,325,609 from same 146 fixtures plus 7 MAGIC fixtures **
SL 2009 - 1,338,089 from same 146 fixtures plus 7 MAGIC fixtures **

SL 2013 % decrease in attendances
V SL 2012 = -10.57%
V SL 2011 = -4.80%
V SL 2010 = -2.05%
V SL 2009 = -2.96%

** except replace Widnes with Crusaders

Re: Opening SL weekend sees attendances tumbling by 12.66% : Mon Jul 22, 2013 9:56 pm  

William Eve wrote:

[Cumulative attendance loss = 153,527
% decrease = -10.57%[/b]

The RFL should only be concerned about attendances after round 27. The missing (estimated at an average 30 quid per fan per game, ticket, beer, food, shop)) 4.6 million in ticketing and residual revenues thus far is only of concern to the 14 Club CEO's and Chairmen..........who it would seem in the case of the big fallers, don't seem to know what to do to address their losses.

Re: Opening SL weekend sees attendances tumbling by 12.66% : Mon Jul 22, 2013 10:21 pm  

Saints Fall from last year was entirely predictable.

2nd year syndrome. Was always going to be a big drop off. If we can hold at around 12k for 2 or 3 years then we will start to pick up again.

Obviously on field helps. Having a season of better away performances, does not encourage the home support.

In the end each club has to make it's own fan's turn up.

Re: Opening SL weekend sees attendances tumbling by 12.66% : Mon Jul 22, 2013 10:51 pm  

gutterfax wrote:

The RFL should only be concerned about attendances after round 27. The missing (estimated at an average 30 quid per fan per game, ticket, beer, food, shop)) 4.6 million in ticketing and residual revenues thus far is only of concern to the 14 Club CEO's and Chairmen..........who it would seem in the case of the big fallers, don't seem to know what to do to address their losses.

Assumption: £30 loss of revenue per lost fan compared to last season (by club)
Leeds = £42,510 gain
Widnes = £16,530 loss
Wakefield = £28,890 loss
Hull = £71,700 loss
Catalan = £109,770 loss
Castleford = £137,340 loss
Hull KR = £138,180 loss
London = £195,600 loss
Warrington = £226,650 loss
Wigan = £430,500 loss
Huddersfield = £539,040 loss
Salford = £775,200 loss
St Helens = £939,000 loss
Bradford = £989,700 loss
------------------------------------------------
Revenue Loss Subtotal = £4,555,590
Magic Weekend Loss = £50,220
Revenue Loss Total = £4,605,810
------------------------------------------------

Re: Opening SL weekend sees attendances tumbling by 12.66% : Tue Jul 23, 2013 6:41 am  

LeedsDave wrote:

Lol at Eddie Hemmings on sky tonight

"Come on Huddersfield fans, get down and support your team. Its pathetic top of the superleague can only get 5k"

Even sky are trolling their support now!

Even Sky are exasperated and mystified by the lack of support. I'll say it again - we might think we understand why people do or don't go to games but we don't really know. What we desperately need is for clubs to commission proper research. This is more complex than just putting out a survey - it requires lots of skill to get right, because survey results can be totally misleading. An important part of research is to 'catch people in the act' of non-attendance and find out there and then *exactly* why they didn't go. You'll find the 'live' reasons are often more mundane ( "kids are tired and kick off too late", "buses aren't on", etc) but more honest than if you just send out a survey and give people time to think up a reply (when you're more likely to get an analysis of the club or sport, but frankly, not the truth as to what's keeping them away). Obviously there's going to be a ton of factors. Playoffs, P&R, etc may well come up as important - if they do, then the clubs are armed with data with which to lobby the RFL for changes ( or not ).

Re: Opening SL weekend sees attendances tumbling by 12.66% : Tue Jul 23, 2013 6:57 am  

RLBandit wrote:

Even Sky are exasperated and mystified by the lack of support. I'll say it again - we might think we understand why people do or don't go to games but we don't really know. What we desperately need is for clubs to commission proper research. This is more complex than just putting out a survey - it requires lots of skill to get right, because survey results can be totally misleading. An important part of research is to 'catch people in the act' of non-attendance and find out there and then *exactly* why they didn't go. You'll find the 'live' reasons are often more mundane ( "kids are tired and kick off too late", "buses aren't on", etc) but more honest than if you just send out a survey and give people time to think up a reply (when you're more likely to get an analysis of the club or sport, but frankly, not the truth as to what's keeping them away). Obviously there's going to be a ton of factors. Playoffs, P&R, etc may well come up as important - if they do, then the clubs are armed with data with which to lobby the RFL for changes ( or not ).

Or you can hire a marketing bloke from Manchester city who likes cartoons

Re: Opening SL weekend sees attendances tumbling by 12.66% : Tue Jul 23, 2013 11:31 am  

gutterfax wrote:

Or you can hire a marketing bloke from Manchester city who likes cartoons

Lol, good point. "Not enough cartoons" has been the biggest whinge I've heard ever since Superleague started. Seriously though - that's exactly the point - marketing looks completely random to me. Maybe it's not, maybe 'cartoons' was identified as The Thing To Do, but I'd be more inclined to think it was just "somefink wot I thought up over the weekend"