amberavenger wrote:
Whilst I agree to an extent, when you consider the fact that stock is an issue because the club keep selling out of the shirts, it rather contradicts your point that Kooga don't know what sells.
The club has to strike a balance between a minimum order and how many they think they'll sell. Can anyone in the know on here clarify that when the club ran out of home/away shirts this year, they had to order the minimum amount in again which they were weary to do as they wouldn't think they'd sell out again. I would presume that the buck stops with the club in this sense when estimating how many shirts they would sell over the course of the season. I'd suspect this year the demand will be the highest for a few seasons - especially if the design isn't half bad
If Kooga have a good comprehension of what they do, they will know the numbers that will sell given an average crowd base. Evidently they don't.
Is their turnaround time that poor that they can't react to an increase in supply, unexpected or otherwise?
The feedback on this forum alone suggests a more popular design would sell than their previous attempts.
Perhaps the club should utilise their assets more and a little grey matter. Once new stock is in, cheap or free names and numbers on shirts along with the whole first team squad on hand to sign said new shirts. Similarly on a match day, non selected/injured players on hand in the shop to sign shirts (upon gates opening for a 1 hour period thus fans arriving earlier and increasing tertiary spend), chat to fans in shop blah blah blah. Not rocket science is it or difficult to organise.
