When will this petty squabbles stop between clubs, more and more it reminds me of little girls in the school yard!
I Respect Wigan for the way they have marketed matches both my full size double posters and TV advertising along side promotions which attract younger rugby league teams which means parents. I think everyone I know saw the TV commercials and each time they were rewarded with attendances bigger than the new stadium will be!
St Helens used to at least have small poster sites years ago many on pub car parks and around the town but when did they last do that?
I trained in marketing as part of my 21 year career in commercial radio. I managed to get the radio station to sponsor a top game and of course we got a box (we had full time boxes at the two football clubs) I picked the advertisers to invite some national that came from London at our expense, what did they witness a good exciting game, but twice officials coming into the box arguing or perhaps debating with me my choice of man of the match, none of the guests wanted to select as they said they did not know much about rugby, they wanted me to select a new player in his first match.
I am sure there are mistakes made in marketing at all clubs and the way they run merchandise sales we have so much to learn from other major sports, no club can rely any longer on gate receipts alone and the other income of the club lottery can't compete with the UK Lottery prizes, so we have to learn from each other and be on Top so every income channel is completely maximised.