Re: Stadium Naming Rights : Tue Jul 12, 2011 3:47 pm  

Saddened! wrote:

Reckon we'll get £400m like City did?

Yeah but we'll get a bi=plane instead of a jet.

Re: Stadium Naming Rights : Wed Jul 13, 2011 7:26 am  

B&Q are looking at buying the naming rights, which is fantastic news and would be another fantastic brand to be backing the club.

Re: Stadium Naming Rights : Wed Jul 13, 2011 7:55 am  

Saintsnut wrote:

B&Q are looking at buying the naming rights.

I thought at the time it was "joked" that was who built the Halliwell Jones LOL!

Re: Stadium Naming Rights : Wed Jul 13, 2011 9:11 am  

jaybs wrote:

I thought at the time it was "joked" that was who built the Halliwell Jones LOL!

No, that was an Ikea self assembly job.

From the Krappe range, I believe.

Re: Stadium Naming Rights : Wed Jul 13, 2011 10:44 am  

Cragganmore Kid wrote:

No, that was an Ikea self assembly job.

From the Krappe range, I believe.

He he I like that.

Re: Stadium Naming Rights : Wed Jul 13, 2011 11:38 am  

Dont know if it has been posted before. But the new Stadium could be be "The Saints Stadium" and then the name can be prefixed with any Brand name. PG Saints Stadium,Tetley Saints Stadium. Pilkington Saints Stadium Etc.

Re: Stadium Naming Rights : Thu Jul 14, 2011 6:41 pm  

St. Etrigan wrote:

As I have said in earlier posts, just drop the stadium from the name and simply call it the Halo - then when we do get a sponsor for the ground it would be called (insert any company name for Pilkington)
"The Pilkington Halo" rather than "The Pilkington stadium"

Its a win for the sponsor, its a win for the club by having a distinctive, St Helens linked, part of the name. Marketing of Games, events then all incorporate this unique selling point

I agree with that. The Halo is a great marketing idea. There are several stadiums around the world which either don't have the word stadium in the title or aren't referred to as such and such stadium e.g. Anfield, Old Trafford, Great American Ball Park, Maracana, Wembley, Bernabau, Nou Camp, The Bird's Nest, Wrigley Field, Madison Square Garden, Lord's, Soccer City, Central Park, Knowsley Road, Meadowlands, Fenway Park, The KC, Highbury (which was actually called Arsenal Stadium), etc. All of those stadiums are instantly memorable and 'The Halo' has the same type of marketability. In fact in most instances people drop the word stadium when referring to going to a ground which makes the issue of whether the naming has the word stadium in the title as irrelevant.

I don't know any other grounds/stadiums in the world that are referred to as 'The Halo' which makes it unique, distinctive and relevant given our club branding is Saints.

Re: Stadium Naming Rights : Fri Jul 15, 2011 8:01 am  

I like that..

Re: Stadium Naming Rights : Fri Jul 15, 2011 8:15 am  

McClennan wrote:

I agree with that. The Halo is a great marketing idea. There are several stadiums around the world which either don't have the word stadium in the title or aren't referred to as such and such stadium e.g. Anfield, Old Trafford, Great American Ball Park, Maracana, Wembley, Bernabau, Nou Camp, The Bird's Nest, Wrigley Field, Madison Square Garden, Lord's, Soccer City, Central Park, Knowsley Road, Meadowlands, Fenway Park, The KC, Highbury (which was actually called Arsenal Stadium), etc. All of those stadiums are instantly memorable and 'The Halo' has the same type of marketability. In fact in most instances people drop the word stadium when referring to going to a ground which makes the issue of whether the naming has the word stadium in the title as irrelevant.

I don't know any other grounds/stadiums in the world that are referred to as 'The Halo' which makes it unique, distinctive and relevant given our club branding is Saints.

Let's just hope the powers that be read this forum then.

Re: Stadium Naming Rights : Fri Jul 15, 2011 8:35 am  

McClennan wrote:

I agree with that. The Halo is a great marketing idea. There are several stadiums around the world which either don't have the word stadium in the title or aren't referred to as such and such stadium e.g. Anfield, Old Trafford, Great American Ball Park, Maracana, Wembley, Bernabau, Nou Camp, The Bird's Nest, Wrigley Field, Madison Square Garden, Lord's, Soccer City, Central Park, Knowsley Road, Meadowlands, Fenway Park, The KC, Highbury (which was actually called Arsenal Stadium), etc. All of those stadiums are instantly memorable and 'The Halo' has the same type of marketability. In fact in most instances people drop the word stadium when referring to going to a ground which makes the issue of whether the naming has the word stadium in the title as irrelevant.

I don't know any other grounds/stadiums in the world that are referred to as 'The Halo' which makes it unique, distinctive and relevant given our club branding is Saints.

The problem is though, that something so distinctive is actually counter productive when it comes to naming rights.

For example - The Galpharm Stadium. The "Stadium" bit is mundane, so everybody refers to it as "The Galpharm". Say that was Saints' sponsor and it was The Galpharm Halo. "Halo" is not irrelevant, it's distinctive and has deep rooted connections with the town and club. Everybody would just call the ground "The Halo" regardless of sponsor IMO.

Having said that - the people that count (TV/Radio) could probably be forced to use the full name?

Plus I guess nobody called Knowsley Road the GPW, but TV did.