Re: Season ticket sales : Sat Dec 31, 2011 4:43 pm  

Judder Man wrote:

I think there are some very valid points there, especially if we get the 10 000 season ticket target. With a couple of thousand walkups don't think it would be cost effective to market a big one.
Maybe a few games were the away support is poor (Catalans + London) like you say, throw in a few thousand tickets for a nominal fee or a freebie, effectively make the away end (Catalan + London) an invitation one.

I will admit I'm more of a marketing skeptic than most but thats because I'm less prone to itBut it can`tbe doubted it does work. As for copying wigan no problem there if it works then do it.

Can abide dogma when it means harming ones own interests.

[Sadfish]

Re: Season ticket sales : Sat Dec 31, 2011 4:53 pm  

Marketing DEFINITELY works, the toss up is the cost & quality of the marketing versus the payback in the bank long term.

We've got that simple equation desperately wrong in the past so many times.

Re: Season ticket sales : Sat Dec 31, 2011 11:46 pm  

Rogues Gallery wrote:

I think Pilks in St. Helens employ more people than Heinz do in Wigan.

Pray Sir, on what do you base that souposition

Re: Season ticket sales : Sun Jan 01, 2012 1:56 am  

Benidorm John wrote:

Pray Sir, on what do you base that souposition

Because I can clearly see through the frosted argument.

Re: Season ticket sales : Sun Jan 01, 2012 11:18 am  

Rogues Gallery wrote:

Because I can clearly see through the frosted argument.

And I thought it was because you were being a bit of a pane in the 'arris.

Best wishes to you and all your Family

Re: Season ticket sales : Sun Jan 01, 2012 11:33 am  

Benidorm John wrote:

And I thought it was because you were being a bit of a pane in the 'arris.

Best wishes to you and all your Family

Same to you and yours BJ. I'm looking forward to our little jousts in the coming year.

Re: Season ticket sales : Sun Jan 01, 2012 5:06 pm  

bewareshadows wrote:

You can pretty much bank on Wigan and Warrington selling out as they will bring 4k easily.
Widnes well that will depend on if they are able to compete, if they get battered every game then you can see the optimism falling away quickly. But if they hold their own I see no problem with that selling out.
Salford game being the first should also sell out too.

The question with marketing a Saints 'Big one' is how much do you pump in for what return. If wigan get 15k turning up that still leaves space for the marketing men to fill of another 10k worth of seats.

I think we are all agreed that we have sold somewhere in the region of 9k. This could easily be 10k by season start. Therefore when you add in say between 2k and 4k of walk ups and away fans for standard games. That only leaves say between 3k to 4k for the marketing men to work on for a Saints 'Big One'.

Which will be not alot of return for the expense of say a TV advert.

Personally if we are getting gates in the likes of say 13k to 14k on regular matches, then much better to give away 2k worth of child tickets in manchester or liverpool schools. Draw in some new potential fans who of course would have to bring an adult to get to the match.

I doubt any serious marketing will be done until next year or mid this season at the earliest. You have to see what the draw of the new stadium will be on it's own, before you start pumping money into marketing that will bring marginal returns at best or be a loss making venture at worse.

It's all unknown at the moment what the impact will be even 10 games into the season.

Pretty much with you on this.

There is no need for Saints to do a 'big one' promotion game as we don't know what our crowds will be like in the new stadium yet. It may be worth assessing in a few years when the novelty wears off but I'm expecting our lowest crowd will be well above 10,000 next season anyway. The Saints should be makreting most games anyway and really selling the new stadium as it could potentially hit near to capacity alot next season if we promote it enough.

Re: Season ticket sales : Sun Jan 01, 2012 5:54 pm  

Some quick estimates:
Wigan, Warrington, Widnes, Salford! ............ 16 to 18k
Leeds, Hull, Bradford, Castleford.................. 15 to 16k
Hull KR, Huddersfield, Wakefield ................. 14 to 15k
London, Catalans. ..................................... 12 to 14k

If we can get around 200 000 through the Superleague turnstile, revenue could be around 4 000 000 quid.

Re: Season ticket sales : Mon Jan 02, 2012 11:54 am  

Judder Man wrote:

Some quick estimates:
Wigan, Warrington, Widnes, Salford! ............ 16 to 18k
Leeds, Hull, Bradford, Castleford.................. 15 to 16k
Hull KR, Huddersfield, Wakefield ................. 14 to 15k
London, Catalans. ..................................... 12 to 14k

If we can get around 200 000 through the Superleague turnstile, revenue could be around 4 000 000 quid.

What is the cost per game of a season ticket? Is £20 per head a good average, taking into account reductions for old giffers, kids, students etc?

In the past, we took the Cas game on the road to Liverpool, I would imagine that this could be a good, entertaining game to be treated as a "Sizzling Saints Summertime Special", if any are any. If we could increase that from your lower estimate, to a sell out, would generate an extra £60k in revenue, so well worth £20k or so of marketing

Re: Season ticket sales : Thu Jan 05, 2012 6:09 pm  

Saints must have passed 9000 mark with season tickets sales now.

That is fantastic news, they are pushing for the 10,000 mark and are presently sending out cards offering a final last chance to renew your season tickets up to the 5pm on the 14 th January at Early Bird Prices.

The postcards state 9000 and counting.