Judder Man wrote:
Wondering which game they could market as the big one, it might not be cost effective to do Wigan, Wire and possibly Widnes, those games will be full houses anyway without marketing. Perhaps Leeds, Bradford or Hull, just get the feeling we might see a bit more away support this season due to the "novelty value" of going to a top class new stadium.
You can pretty much bank on Wigan and Warrington selling out as they will bring 4k easily.
Widnes well that will depend on if they are able to compete, if they get battered every game then you can see the optimism falling away quickly. But if they hold their own I see no problem with that selling out.
Salford game being the first should also sell out too.
The question with marketing a Saints 'Big one' is how much do you pump in for what return. If wigan get 15k turning up that still leaves space for the marketing men to fill of another 10k worth of seats.
I think we are all agreed that we have sold somewhere in the region of 9k. This could easily be 10k by season start. Therefore when you add in say between 2k and 4k of walk ups and away fans for standard games. That only leaves say between 3k to 4k for the marketing men to work on for a Saints 'Big One'.
Which will be not alot of return for the expense of say a TV advert.
Personally if we are getting gates in the likes of say 13k to 14k on regular matches, then much better to give away 2k worth of child tickets in manchester or liverpool schools. Draw in some new potential fans who of course would have to bring an adult to get to the match.
I doubt any serious marketing will be done until next year or mid this season at the earliest. You have to see what the draw of the new stadium will be on it's own, before you start pumping money into marketing that will bring marginal returns at best or be a loss making venture at worse.
It's all unknown at the moment what the impact will be even 10 games into the season.