Super League needs a global company to get on board and fast. I remember reading about how they were looking into sponsorship from Emirates when the branding was up for sale. What balls that turned out to be.
A company like that however would revolutionise our game and would make it appeal to other cash rich companies and newspapers and websites. There would be a huge change in the perception of our game if a company like that came on board. RL has been ruined under sponsorship from Tetleys, Engage, Carnegie, Stobart, Irn Bru and more. those companies might as well be corner shops compared to Emirates, Aviva, Barclays et al. No big multinational will look at us and go "Eh! Look at that, Stobart is on board, why arent we?!" It is a long shot to get a big company to invest but bring them to games, give them the VVIP treatment, let them meet the owners. Just try! At worst, ask the Aussies for a little bit of advice?!
Sky are doing all they can with their coverage to promote the game but its the marketing and sales side of the RFL that needs to be looked at and quickly or else potential sponsors will start to fall away fast.