Donate an amount (whether the £14.95 or otherwise) to local foodbanks like Newcastle fans have. They are stitching clubs like Leeds and Newcastle particularly up with this - they have large and loyal followings but aren't 'big six' sides so they are being really crafty to use fans' loyalty against them to make them fork more out.
Newcastle fans took to the foodbank scheme in good numbers and the last article I read a few days ago said it had raised over £20k for them.
It's unfortunate for the fans, but the problem is the more that 'buy' the game the more likely they are to continue as it vindicates the initiative.