KaeruJim wrote:
IMO it’s too easy to talk about better marketing as our saviour. People have been saying that literally for as long as I can remember and yet nothing changes. I suspect (with respect) that there are indeed marketing people in the game better qualified than most on here, and it’s just not as simple as some think.
Sure there are always marketing things that can and should be done, and Warrington probably lead the way.
A lot of people seem to confuse marketing with advertising. They are two completely different things. We see a lot of people saying "I was in <insert Magic host city here> and nobody knew about it and there were no posters anywhere". Well, that's mostly a failure of advertising, not marketing. Marketing is the thing that Apple uses to convince people to queue for hours for a new product that they never knew they needed - advertising is the bit that tells them when to start queuing.
What Warrington have done is great but it does need a much bigger strategy behind it. Anyone can be the 'Paddy Power of RL' - the acid test if it is putting cash in the till.
I think the game as a whole does need better marketing but I think that actually starts with the product. The game is not as enjoyable to watch as it was some years ago because we've lost most of the best talent, because coaching changes and rule interpretations have slowed the game down as a spectacle and we play too many games.
I also think that the sport needs to understand who it is actually trying to appeal to and adapt the product to what those audiences want. We can't just expect people to like what the existing fan base likes because we should "TGG" a lot. In the 'on demand' Netflix and Instagram generation, there's more competition for people's time, attention and money and RL has been unforgiveably slow in understanding that. Not everyone wants the full-fat 80 minutes of biff and barge that we seem to be insisting on offering. Sports that are similar to us in nature (RU, American Football) understand that and have catered to that, leaving RL behind.
Super League and Elstone has to lead on that and then the onus is on the clubs to run with it. Just sticking some posters up around town and sending a few tweets isn't going to be anywhere near enough.