: Thu Jun 04, 2009 5:02 pm  

Will Richard from the lottery or some forms for it ,be at the referees night on Wed?

: Thu Jun 04, 2009 5:06 pm  

marillion man wrote:

So, what you're saying Mr. Y is that the club should get rid of what those club employee's inside the everyday workings of the office say is a decent, reliable volunteer and increase their own workload ? Or, are you saying the club should increase the wage bill and employ someone on the books to do the work ?

Or am I reading this wrong ?

You are reading this wrong. It's not 'A' reliable volunteer, there are 2 that I can think of off the top of my head. What constructive work is done by these could easily be covered by a Part Time employee who is committed to doing the job right due to it being their paid employment.

We also need a Full Time Marketing/Promotions/Sponsorship/PR person who should easily bring in far more than their wage, so long as they have a proven track record.

: Thu Jun 04, 2009 6:29 pm  

Halifax RLFC wrote: http://www.halifaxrlfc.co.uk/cgi-built/pages/cashfax.htm The only problem with this is that original signatures are needed on the standing order form. Therefore people have to print them off. However you can sign up to Cashfax and Gold Club on the online store by using your credit/debit card. http://www.halifaxrlfc-store.co.uk/shop ... p?cPath=39 Would it be a good idea to let everyone know not only on this message board but at the match on Sunday via regular pitch anouncements just where Richard from the lottery will be ? Maybe Neil in the bar could also make people aware too.

Halifax RLFC wrote: http://www.halifaxrlfc.co.uk/cgi-built/pages/cashfax.htm The only problem with this is that original signatures are needed on the standing order form. Therefore people have to print them off. However you can sign up to Cashfax and Gold Club on the online store by using your credit/debit card. http://www.halifaxrlfc-store.co.uk/shop ... p?cPath=39 Would it be a good idea to let everyone know not only on this message board but at the match on Sunday via regular pitch anouncements just where Richard from the lottery will be ? Maybe Neil in the bar could also make people aware too.

: Thu Jun 04, 2009 6:34 pm  

Halifax RLFC wrote: http://www.halifaxrlfc.co.uk/cgi-built/pages/cashfax.htm The only problem with this is that original signatures are needed on the standing order form. Therefore people have to print them off. However you can sign up to Cashfax and Gold Club on the online store by using your credit/debit card. http://www.halifaxrlfc-store.co.uk/shop ... p?cPath=39 The web site still shows the gold club for the first quarter? could we know what dates we would be paying for?

Halifax RLFC wrote: http://www.halifaxrlfc.co.uk/cgi-built/pages/cashfax.htm The only problem with this is that original signatures are needed on the standing order form. Therefore people have to print them off. However you can sign up to Cashfax and Gold Club on the online store by using your credit/debit card. http://www.halifaxrlfc-store.co.uk/shop ... p?cPath=39 The web site still shows the gold club for the first quarter? could we know what dates we would be paying for?

: Thu Jun 04, 2009 9:22 pm  

Yob wrote:

You are reading this wrong. It's not 'A' reliable volunteer, there are 2 that I can think of off the top of my head. What constructive work is done by these could easily be covered by a Part Time employee who is committed to doing the job right due to it being their paid employment.

We also need a Full Time Marketing/Promotions/Sponsorship/PR person who should easily bring in far more than their wage, so long as they have a proven track record.

This is what the RFL are willing to contribute to

But what exactly would you see this persons particular aims to be ?

You say ' Marketing ' ?

Promotions ?

Sponsorship ?

Public relations ?

Can you explain how one person can achieve all these things on their own and what sort of budget they would have / need to have to achieve anything ?

: Thu Jun 04, 2009 9:54 pm  

Starbug wrote:

This is what the RFL are willing to contribute to

But what exactly would you see this persons particular aims to be ?

You say ' Marketing ' ?

Promotions ?

Sponsorship ?

Public relations ?

Ok, Marketing and Promotions and PR would intertwine.

Getting the club in the news at every possible opportunity.

Get a representative, player, past player, Halicat, Director, Coach to the opening of an envelope in order to get maximum exposure at all times.

Get the club advertising upto date and interesting.

Get the club at the various Galas, School Fetes, around town.

Writing press articles.

Come up with new and interesting advertising angles.

Sponsorships would entail going out and getting new sponsors and advertisers, diners, hospitality box bookings etc.

Can you explain how one person can achieve all these things on their own

With good time management and admin backup it would be achievable, as some are concentrated at particular times of year, such as getting advertisers and sponsors with a season long contract, then there is obviously some additional work if the advertiser/sponsor wants to do additional stuff during the season.

If the position is commission based, the more they bring in, the more they earn, and the commission should be linked to a %age of the profit of the deal rather than the income generated (if it costs £200 to give a sponsor a £300 sponsorship package, commission would be due on the £100).

and what sort of budget they would have / need to have to achieve anything

They would need to be allocated a budget for the advertising or negotiate contradeals with the likes of the Courier as they have done in the past. Howmuch the advertising budget would be, I haven't a clue, but so long as it's budgeted for and there is regular monitoring that the sales are on target, it should work. If it's not, then they need to find out why.

: Thu Jun 04, 2009 9:57 pm  

having worked in the office previously, i feel i need to stick up for everyone involved in the club as they all pull together and help each other out. this makes sticking to a job description very hard, but is unavoidable when you have 3 or 4 people doing 6 or 7 people worth of jobs.

with regards to how much one person could achieve in marketing, well they could achieve quite alot. the jobs that yob mentioned all fall under marketing banner, but to be honest i personally feel sponsorship in a sports club should come under the commercial managers job as it is such an important aspect. it often involves quite a hard sell, experience and alot of time and effort.

with regards to things like PR, internet marketing, promotions, design, personal selling (in the form of going round the schools, shops, stalls etc) and direct marketing, well this could all be archived by one person as long as they hard a good work ethic and they knew what they were doing.

however the key here is that one person would only be able to do all these things in a basic, but very professional, manner. in my opinion that is all the club needs right now as they have the team doing all it can on the field, and there is no better selling point from an ad man's position than a product that works, and works well.

the other main thing is that this person would need to be able to concentrate on their sole duties. as i said earlier that is made hard in an office where there are many more jobs than people.

if these basics can be done then i personally feel that crowds can increase significantly, at least enough to make their appointment worth while. however at present, the current office team works very hard, has some very gifted volunteers, and should be helped as much as possible from fans who have time and talents to offer. yes sometimes volunteers can cause a few problems, but nothing that couldn't be managed. the alternative of having no volunteers is a much more severe negative.

: Thu Jun 04, 2009 10:22 pm  

Yob wrote:

Ok, Marketing and Promotions and PR would intertwine.

Getting the club in the news at every possible opportunity.

Get a representative, player, past player, Halicat, Director, Coach to the opening of an envelope in order to get maximum exposure at all times.

Get the club advertising upto date and interesting.

Get the club at the various Galas, School Fetes, around town.

Writing press articles.

Come up with new and interesting advertising angles.

Sponsorships would entail going out and getting new sponsors and advertisers, diners, hospitality box bookings etc.



With good time management and admin backup it would be achievable, as some are concentrated at particular times of year, such as getting advertisers and sponsors with a season long contract, then there is obviously some additional work if the advertiser/sponsor wants to do additional stuff during the season.

If the position is commission based, the more they bring in, the more they earn, and the commission should be linked to a %age of the profit of the deal rather than the income generated (if it costs £200 to give a sponsor a £300 sponsorship package, commission would be due on the £100).



They would need to be allocated a budget for the advertising or negotiate contradeals with the likes of the Courier as they have done in the past. Howmuch the advertising budget would be, I haven't a clue, but so long as it's budgeted for and there is regular monitoring that the sales are on target, it should work. If it's not, then they need to find out why.

Dont take this the wrong way but there is too much David Brent ' management speak ' in there

The one word missing is the most important

FANS

Your club like ours and all the other need more FANS

You like us and all the rest in this league will never be able to bring in large sponsorship/corporate investment

Because of your location and the discrimination that entails your club will never get a serious investor to bankroll your club in the championship

You need FANS , lots of them , loyal young fans that will be there for all there life at some time or other , they will drift away from attending for all sorts of reasons but they will remain Halifax RL FANS and eventually they will return , possibly with their children because by then you will be working hard to entice them down to the SHay to follow THEIR club , THEIR team , In THEIR town

Yes try to get business involved with your club , but nothing can compare with simple straight forward FANS

To get FANS you need to be proactive [ good David Brent word that ] you need to be in the town centres ,supermarkets , you need to convince the parents of these fans with free ' samples '

Come down to the Shay , we are inviting YOU to YOUR club

A totaly different approach to Marketing is needed ,

You have to ask youself the questions ' who are we marketing to ' , ' what would get me [ a person who has never been to the Shay in my life ] to go

Ask the question " Have you ever seen Halifax play ? , why not , come down to the Shay , here is a ticket , bring your grandchildren , we will make sure they enjoy it

Much more is needed

: Thu Jun 04, 2009 10:44 pm  

Starbug wrote:

Dont take this the wrong way but there is too much David Brent ' management speak ' in there

The one word missing is the most important

FANS

Your club like ours and all the other need more FANS

You like us and all the rest in this league will never be able to bring in large sponsorship/corporate investment

Because of your location and the discrimination that entails your club will never get a serious investor to bankroll your club in the championship

You need FANS , lots of them , loyal young fans that will be there for all there life at some time or other , they will drift away from attending for all sorts of reasons but they will remain Halifax RL FANS and eventually they will return , possibly with their children because by then you will be working hard to entice them down to the SHay to follow THEIR club , THEIR team , In THEIR town

Yes try to get business involved with your club , but nothing can compare with simple straight forward FANS

To get FANS you need to be proactive [ good David Brent word that ] you need to be in the town centres ,supermarkets , you need to convince the parents of these fans with free ' samples '

Come down to the Shay , we are inviting YOU to YOUR club

A totaly different approach to Marketing is needed ,

You have to ask youself the questions ' who are we marketing to ' , ' what would get me [ a person who has never been to the Shay in my life ] to go

Ask the question " Have you ever seen Halifax play ? , why not , come down to the Shay , here is a ticket , bring your grandchildren , we will make sure they enjoy it

Much more is needed

You don't say

: Thu Jun 04, 2009 10:47 pm  

Yob wrote:

You don't say