Re: Catalans again. : Sat Feb 08, 2025 1:50 am  

Of course advertising works, whether it's tv or posters, it's called brand awareness!

Re: Catalans again. : Sat Feb 08, 2025 8:25 am  

Tony Fax wrote:

Of course advertising works, whether it's tv or posters, it's called brand awareness!

Bingo. What is Fax's brand at the moment? It's that we are a begging club, a club that people should feel sorry for. In the latest article about the game on LRL our CEO is worried that we may not get 850 paying customers through the gate against one of the best teams in SL. If that is the attitude from the person at the top then what hope do we have?

I get that this is a tough sell game for many reasons, Ive said myself on TRL that the draw really does not appeal to me and in my opinion is literally the worst draw that we could get with no hope of progression and a low crowd but I saw the Catalan squad and saw Sam Tomkins name and had forgot he was still playing and straight away i'm thinking how great it is to see one of my favorite players of all time possibly playing at the Shay. Catalans certainly have some players that could have helped sell this game for Fax but the way this game has been marketed we may as well have been playing Dudley Hill.

Re: Catalans again. : Sat Feb 08, 2025 10:05 am  

Tony Fax wrote:

Of course advertising works, whether it's tv or posters, it's called brand awareness!

Well we’re not advertising on TV or debating the value of advertising in general just the means of doing it and in context would a poster work for you then Tony?

Do you know of anyone that it has done?

Would a poster bring the price of admission down or motivate someone to spend the current asking price of £25 on something they either have lost or have no interest in on a freezing Saturday for a game there expecting odds on to lose likely by a significant amount?

By the way the club have done this in the past and it made no difference to attendances but If someone thinks that a few posters / flyers would make any difference for this game above and beyond the other platforms that the club have used such as Twitter, Facebook, Instagram, then that’s up to them and is one thing and is nothing more than an opinion based on nothing more than that!

But when their great idea isn’t taken up it’s another thing for those people to use it as an angle to belittle what the club have done and somehow connect that to the major issues affecting the entire game shows very little awareness of the reality never mind awareness of brand.

The reality is the game as a whole is on it’s ar%e, the club just like the rest are caught up in it all with their own set of individual issues involving the ground, tax of a dormant company from years ago etc etc etc, there simply aren’t any quick fixes for the club or for the game as a whole.

For a fact the 2 remaining directors have personally given up their health and their wealth (to the sum of hundreds of grand) (and serious illnesses) affecting their lives and their wives and larger families.

For months they have been battling the huge challenges that we know something of and trying to keep the club afloat, at the same time and currently their working hard behind the scenes on trying to get new ownership in that can really take the club forward so please forgive them for having other things on their minds and not using a few posters / flyers and take that into account when talking about awareness.

Re: Catalans again. : Sat Feb 08, 2025 11:27 am  

faxcar wrote:

Well we’re not advertising on TV or debating the value of advertising in general just the means of doing it and in context would a poster work for you then Tony

You'd be surprised at the "power of the poster", faxcar! There's a poster stuck on my local's wall when they decide to hold a pub quiz. It's not the same day every week so it's not as though the attendees turn up automatically .... and it must work because quz nights are well attended. Then our local annual rush bearing festival is advertised through banners and leaflets. And it's packed. Then we have the regional galas getting plugged by banners, etc ....... how else would people know? I could go on! (But I won't )

[Bullseye]

Re: Catalans again. : Sat Feb 08, 2025 12:42 pm  

Super 1st half from Fax. This team deserves some support.

Re: Catalans again. : Sat Feb 08, 2025 2:25 pm  

Obviously alot of negativity off the field but on we look good , pack looks good, halves coming together , quality backline and a team playing for the coach and improved discipline.

Re: Catalans again. : Sat Feb 08, 2025 2:35 pm  

Listenup94 wrote:

Obviously alot of negativity off the field but on we look good , pack looks good, halves coming together , quality backline and a team playing for the coach and improved discipline.

We looked very good, our pack won't get rolled much this season and that alone will make a huge difference. We won't be in a relegation scrap.

Ive said on here before that i like McComb I just don't see him as a back rower but he was outstanding today and Douglas when fit is class and Im struggling to think of a prop of his quality since back when we had big Mitch playing for us. Our goal line defence was excellent and any pack that stands up to Catalan this season will have done well. If that don't get people excited for the season then i don't know what will.

Re: Catalans again. : Sat Feb 08, 2025 2:43 pm  

Tony Fax wrote:

You'd be surprised at the "power of the poster", faxcar! There's a poster stuck on my local's wall when they decide to hold a pub quiz. It's not the same day every week so it's not as though the attendees turn up automatically .... and it must work because quz nights are well attended. Then our local annual rush bearing festival is advertised through banners and leaflets. And it's packed. Then we have the regional galas getting plugged by banners, etc ....... how else would people know? I could go on! (But I won't )

Ah yes. Silly me and the club not seeing the connection and relevance of your locals quiz night and rush bearing festival and how it relates to the current state of rugby league but I guess others will have missed it as well.

How come you haven’t put one up for the Panthers then if there so effective, surely you must have a printer and being in full agreement follow the comments and advice on here about looking outside the box and being so easy to do……..?

Re: Catalans again. : Sat Feb 08, 2025 2:58 pm  

Everything’s relative and don’t know what it looked like on TV and what the commentators were saying but that was one of the best overall showings from a Fax side I’ve seen for a long time and the best advertisement for the club and Championship rugby league as a whole that could have been hoped for.

That was a real across the park team display with a togetherness not seen before with especially the defence looking outstanding, early days and a long way to go but the teams light years ahead in every regard from were we’ve been previously at this stage of the season and for long periods you wouldn’t have known who the SL team was.

Let’s hope it can trigger some more support that it deserves from other sponsors and the 806 in attendance.

Re: Catalans again. : Sat Feb 08, 2025 3:07 pm  

faxcar wrote:

Well we’re not advertising on TV or debating the value of advertising in general just the means of doing it and in context would a poster work for you then Tony?

Do you know of anyone that it has done?

Would a poster bring the price of admission down or motivate someone to spend the current asking price of £25 on something they either have lost or have no interest in on a freezing Saturday for a game there expecting odds on to lose likely by a significant amount?

By the way the club have done this in the past and it made no difference to attendances but If someone thinks that a few posters / flyers would make any difference for this game above and beyond the other platforms that the club have used such as Twitter, Facebook, Instagram, then that’s up to them and is one thing and is nothing more than an opinion based on nothing more than that!

But when their great idea isn’t taken up it’s another thing for those people to use it as an angle to belittle what the club have done and somehow connect that to the major issues affecting the entire game shows very little awareness of the reality never mind awareness of brand.

The reality is the game as a whole is on it’s ar%e, the club just like the rest are caught up in it all with their own set of individual issues involving the ground, tax of a dormant company from years ago etc etc etc, there simply aren’t any quick fixes for the club or for the game as a whole.

For a fact the 2 remaining directors have personally given up their health and their wealth (to the sum of hundreds of grand) (and serious illnesses) affecting their lives and their wives and larger families.

For months they have been battling the huge challenges that we know something of and trying to keep the club afloat, at the same time and currently their working hard behind the scenes on trying to get new ownership in that can really take the club forward so please forgive them for having other things on their minds and not using a few posters / flyers and take that into account when talking about awareness.

Today's game isn't even advertised on the boards around The Shay. The Barrow game in two weeks time is. That is just downright amateurish.